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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

VW Finds CO2 'Irregularites', SEMA Recap, and More | Autoblog Minute

Volkswagen's diesel emissions scandal gets a new wrinkle, US regulators hit Takata Corporation with a substantial fine, and we head to Vegas for a look at tuner paradise at the 2015 SEMA show. Autoblog Senior Editor Greg Migliore reports on this edition of Autoblog Minute Weekly Recap. Acura Chevrolet Honda Mazda Mitsubishi Toyota Autoblog Minute Videos Original Video Acura Legend

Refreshed 2017 Mazda 3 and 6 get G-Vectoring Control

Back in June, we told you about Mazda's G-Vectoring Control system, which is an additional layer of unobtrusive cornering assistance to help maintain traction at the limits of adhesion. It's subtle to the point of being hard for a human being to detect, even a Mazda engineer, as we found out driving a G-VC equipped Mazda 6 around Mazda Raceway Laguna Seca. We knew then that the G-VC system would make it to the 2017 Mazda 3 and 6, but now all the details of both mildly refreshed cars are available. Let's start with the Mazda 3, which has a few more changes than its larger stablemate. As is standard industry practice, a mild facelift includes available LED headlights and taillights, a new grille, and a monochrome rear bumper. Inside, the slightly recontoured steering wheel now has available heating and the manual handbrake has been replaced by an electronic one. Fans of handbrake turns will frown, but those handles take up an immense amount of room (relatively speaking) inside the center console. The redesigned center storage bin takes better advantage of that newly freed-up space. Lastly, Mazda claims the 3 is quieter thanks to improved insulation and weatherstripping. The Mazda 6 was just refreshed last year, so the list of changes is even shorter. The larger sedan benefits from similar sound-reducing tweaks as the 3, and the entry-level 6 with a manual transmission now comes with the Mazda Connect infotainment system, a real upgrade from the older non-touchscreen system. One thing that both share is an available full color head-up display, which replaces a functional but ancient-looking monochrome unit. If you've been in a Mazda currently on sale with this old-looking system, you'll really appreciate the way this new one looks. We can't wait to try it out. Both new Mazdas go on sale in September. Pricing isn't available at this time. Related Video: Featured Gallery 2017 Mazda3 Unveiling View 15 Photos Related Gallery 2017 Mazda6 Unveiling View 14 Photos Related Gallery 2017 Mazda3 View 36 Photos Related Gallery 2017 Mazda 6 View 33 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog.com Mazda Hatchback Sedan mazda 3