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California adapts ZEV mandate with PHEVs for smaller automakers

California is the nation's largest market for zero-emissions vehicles with over 100,000 of them estimated to be on the roads there. The state's goal is to keep that number growing every year. To that end, the California Air Resources Board is now tweaking its rules in a way that might not boost ZEVs but could mean more plug-in hybrids for the Golden State. Jaguar Land Rover, Mazda, Mitsubishi, Subaru, and Volvo asked for an exemption to the state's zero-emissions vehicle mandate last year due to their relatively small development budgets compared to larger automakers. CARB denied their request but did craft a compromise, according to Automotive News. Rather than being required to offer a ZEV in the state, companies with an annual global revenue of less than $40 billion, like those in this group, may instead sell plug-in hybrids to earn ZEV credits. The companies aren't completely off the hook, though. If these plug-in hybrids don't earn enough credits, the corporations must buy them on the market to make up the difference. Automakers with popular electric models like Nissan and Tesla have made a big business through this trading system by selling their surplus to rivals. Tesla alone pocketed $51 million in the first quarter from this part of its business, according to Automotive News. The changes to the regulations also aren't set in stone, yet. CARB is meeting in 2016 and could adjust things further at that time. Related Video: News Source: Automotive News - sub. req. via Hybrid CarsImage Credit: Justin Sullivan / Getty Images Government/Legal Green Jaguar Land Rover Mazda Mitsubishi Subaru Volvo Emissions Electric Hybrid California zev credits zero emissions vehicle

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

10 most memorable cars and SUVs of 2019

It's no surprise that a car reviewer will drive a large number of cars over the course of a year. Indeed, when the clock strikes midnight on Dec 31, I will have driven 75 new cars, trucks and SUV this year (and one old Peugeot) over the course of weekly evaluation loans and first drive events. That sure seems like a lot. Some definitely got more attention than others, and some came and went without leaving much of an impression – I completely forgot I drove a Kia Forte. Yet in the spirit of this day, I thought I'd pick the 10 that I would love to see under the Christmas tree tomorrow morning. You know, just in case you were looking to get me something. I'll also throw in a couple disappointments that were memorable for the wrong reasons. They'd get sent back to the store on Boxing Day. Lexus LC 500 Pictured below and resplendent in its Flare Yellow metallic paint, the car that would reach highest on my list is the divine Lexus LC 500. As a devout lover of GT cars, the LC ticks all the boxes. Muscular and characterful engine? V8, check. Beautifully made and memorable interior? It's gorgeous, to hell with Remote Touch. Check. Comfortable and reasonably practical? Superb seats and, uh, yeah. Makes me want to stand there and stare at it? You bet. Though I long figured my heart would say LC but my head "Porsche 911," after this go-around, that's no longer the case. LC, pretty please. 2020-lexus-lc500-f34-2 View 19 Photos Polestar 1 I actually feel lucky that I got to drive the Polestar 1. Only 150 will be produced each year, and it's a far more special thing than it would initially appear. And that's despite initially appearing to be a beautiful, classic two-door GT car with a roof so rakish it's only possible because it's made of carbon fiber. That itÂ’s a massively powerful plug-in hybrid with more all-electric range than any other PHEV is a thick dollop of whipped cream on a slice of Toscakaka. You know, Swedish dessert, Swedish car. Fine, I'll stick to Ikea references.  Polestar1_Launch_SanFrancisco-0014 View 44 Photos Volvo V60 Cross Country Speaking of Sweden, did I drive this car off the road there? Sure did! And despite this, the V60 Cross Country scratches that certain wagon itch and looks sensational to boot. I wish it were available with the T8 plug-in hybrid powertrain, but it's best not to get greedy at Christmas.