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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Flyin' Miata's 525-hp V8-powered ND finally hits the streets

Flyin' Miata, in its valiant quest to turn Mazda's roadsters into small, Japanese Corvettes, has finally finished its first V8-powered ND Miata. The company has been slowly teasing us with images and videos for months, but it wasn't until this week that the car finally made it to the streets. As soon as the current ND generation Miata was released, Flyin' Miata started the work to shoehorn a GM LS3 under the hood. The company has a history of building brutish, V8-powered Miatas. It sells everything from minor parts to full V8 conversion kits. For those with the cash that prefer to avoid the hassle, Flyin' Miata will sell you a complete, turn-key car. The price hasn't been finalized, but customers should expect to pay about $50,000 plus the cost of the MX-5. The new car has a worked-over LS3 that sends 525 horsepower to the rear wheels through a Tremec T56 transmission. Flyin' Miata says the rear differential comes from a V8 Camaro. Other new bits include exhaust, suspension, brakes, and a roll cage. Flyin' Miata tells us that the V8-swapped ND will weigh 2,592 lbs, a little more than 200 lbs more than the porkiest stock Miata. Despite twice as many cylinders and more than three times the displacement of the stock four banger, the LS3 V8 is a relatively small and lightweight engine. The finished car has a 53:47 front to rear weight distribution. Final touches are being finished, but cars and kits should be available soon. This article has been updated with some info straight from Flyin' Miata. Thanks, Keith! Related Video: News Source: Road & Track, Flyin' Miata Mazda Convertible Performance flyin miata

Recharge Wrap-up: 61 miles on Autopilot; Mazda CX-9's 32% mpg improvement

A technology analyst at The Motley Fool used Tesla's Autopilot uninterrupted for 61 miles. In order to see how far the Tesla Model S could drive itself without driver intervention, Daniel Sparks set off on the highway from Monument, Colorado, through Colorado Springs and onward toward Pueblo. Only when a truck encroached on his lane did the driver take command of the wheel, rather than waiting to see what the car would do. "With [the] Model S nearly out of Pueblo and onto a long, boring stretch of highway by the time I had to grab the wheel, chances are I could have made it all the way to Colorado City if it wasn't for this interruption," says Sparks. Read the full account at The Motley Fool. The 2016 Mazda CX-9 offers 32 percent better fuel economy than the outgoing model. The front-wheel-drive CX-9, equipped with Mazda's Skyactiv-G 2.5T engine, gets an EPA-estimated 22 mpg city/28 mpg highway/25 mpg combined. The 2016 CX-9 has shed significant weight compared to its predecessor. Its turbocharged engine uses a Dynamic Pressure Turbo system, which improves performance at lower rpm by controlling the degree of exhaust pulsation according to engine speed. The new CX-9 goes on sale this spring. Read more at Green Car Congress. A group of eight US cities have formed the Energy Secure Cities Coalition (ESCC), pledging to switch their fleets over to alternative fuels. Atlanta, Charlotte, Indianapolis, Orlando, Rochester, Sacramento, San Diego and West Palm Beach will retire their petroleum-powered vehicles in favor of EVs and cars using cleaner fuels like natural gas. The cities expect the change to help improve air quality and save taxpayer money on fuel and maintenance costs. The ESCC hopes to grow to include 25 major cities, removing some 50,000 petroleum-fueled vehicles from service and saving 500,000 barrels of oil per year. Read more in the press release below. Eight Major Cities Unite to form Energy Secure Cities Coalition—Fleets Embracing Alternative Fuels to Improve America's National and Economic Security Coalition's goal is to retire 50,000 petroleum-powered vehicles, saving tens of millions in taxpayer dollars and improving U.S. national and economic security. Washington, D.C.