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Mazda Hazumi concept presages next Mazda2

Looks like Mazda's big Geneva Motor Show debut is actually something quite small. Teased here, the Hazumi concept "points the way to the future" for the brand's subcompact offering, the Mazda2. Details are slim as of this writing, but from what we can see in the image above, the Hazumi will use the same Kodo design language found on the Mazda3, Mazda6 and CX-5. We're big fans of this styling direction, so we fully expect the concept to be quite an attractive little number.
Hazumi means "bound" or "spring up" in Japanese, with Mazda saying this nomenclature is "particularly well-suited to a small car that appears to be bursting with energy." In other words, say goodbye to the friendly faced Mazda2 we've enjoyed since it launched in the United States in 2010. Instead, prepare for something decidedly more assertive, hopefully improving upon the already-great driving dynamics of the current subcompact. If we're honest, we can't wait.
Mazda will also use the Geneva show to debut its new small-displacement, 1.5-liter Skyactiv-D diesel engine. The automaker hasn't confirmed that this new fuel-efficient powerplant will be part of the Hazumi concept package, but considering the two are debuting alongside each other, it would seem to make sense. As for whether or not this engine could come stateside when the next Mazda2 launches, we're not holding our breath for that, especially considering the company's current woes with US-spec diesel engines.

2016 Mazda MX-5 Miata gets 25 percent fuel economy boost

Just days after revealing full pricing and specs for each trim level of the 2016 MX-5 Miata, Mazda is spilling the beans on the roadster's fuel economy. As it turns out, the numbers show an impressive boost over the previous generation. All 2016 Miatas in the US are equipped with a 2.0-liter four-cylinder that makes 155 horsepower and 148 pound-feet of torque. With a six-speed manual, the EPA estimates fuel economy of 27 miles per gallon city, 34 mpg highway and 30 mpg combined. Buyers choosing the six-speed automatic, which is a $1,075 option (that you should absolutely not choose), are expected to get 27 mpg city, 36 mpg highway and 30 mpg combined. Compared to the previous-gen model with a six-speed manual, these latest numbers represent a 25-percent improvement in mileage. The boost in economy for the Miata likely comes from a variety of sources. Underneath the hood is one of Mazda's latest Skyactiv engines, and the loss of around 150 pounds from the last gen helps too. Production of the latest version of the famous roadster is already underway, and they should start arriving at dealers in the late summer. 2016 MAZDA MX-5 MIATA FUEL ECONOMY IMPROVES DRAMATIC 25 PERCENT VERSUS OUTGOING MODEL 24/04/15 - Mazda's Flagship Roadster Highlights Improvements Displayed by SKYACTIV Technology - IRVINE, Calif., April 24, 2015 -- Lighter, quicker and more nimble than its predecessor, the 2016 Mazda MX-5 Miata demonstrates the power innovation can have when re-engineering a roadster from the ground up. In addition to all of the aforementioned improvements the 2016 MX-5 has, fuel economy can now be added to the list, with MX-5 achieving an EPA-estimated 27 mpg city/34 mpg highway/30 mpg combined when equipped with the standard SKYACTIV-MT six-speed manual transmission (EPA-estimated 27 mpg city/36 mpg highway/30 mpg combined when equipped with the six-speed automatic). This performance represents a 25-percent increase in fuel economy versus the 2015 MX-5's EPA-estimated fuel economy when paired with the outgoing model's available six-speed manual transmission, highlighting the benefits of SKYACTIV Technology. "SKYACTIV Technology is more than a catchphrase for Mazda; it's a total effort to increase efficiency, improve performance, safety and technology and instill each Mazda vehicle with a directness and responsiveness that's unmatched in the segments in which our vehicles compete," said Jim O'Sullivan, president and CEO, Mazda North American Operations.

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.