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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names

2014 Mazda6 to start at $20,880*

We got our very first taste of the impressive 2014 Mazda6 back in October, and had more than a few good things to say about the midsizer. One piece of information that was conspicuous by its absence, however, was a sticker price.
Now, with zero pomp and circumstance (not even a press release as of this writing), Mazda has dropped what looks to be official pricing for the 6 on its consumer website.
$20,880 is the asking price for the base Mazda6 Sport with a manual transmission (plus $795 worth of destination charges, for a total of $21,675). Alaska residents will need to cough up $840 for destination. The loaded-up Mazda6 Grand Touring shown on the site will set you back a total of $30,290 (MSRP of $29,495), but it isn't clear if that's the starting price of the Grand Touring trim. Mazda is taking orders for the new 6 right now, and the cars will be available on January 2, 2013.