2013 Mazda 3 on 2040-cars

Auto blog

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Tow truck driver hilariously bad at righting a flipped Mazda

Can rolling your car get any worse? The correct answer is yes, as this poor soul found out when he rolled his Mazda3 onto its side. Calling a tow truck might be a logical, post-rollover move, but in this case, it kind of made the situation worse.
We don't want to give away just what happened, so you'll need to scroll down and watch the video. A fair warning, though, it does contain a moment of colorful language towards the end, so watching it at work, with the volume up, might not be wise. Have a look below for the full video.

Cedar Rocket is the fastest all-electric log car in the world

An electric turbine manufacturer, a mechanic, and a log house builder walk into a bar. No, wait. The three are standing around at Barrett-Jackson a few years ago, talking about the world. What's the eventual punchline? An all-electric vehicle mash-up of a Mazda RX-8 and a giant piece of wood. One that was just awarded a Guinness World Record for "fastest motorized log." "Truly, what else would you think of?" - Bryan Reid, Sr. Bryan Reid, Sr., star of the reality show Timber Kings, is the log house builder in the set-up above, and he's now the proud owner of Cedar Rocket. He told AutoblogGreen that a log-based EV is the natural result of the three guys chatting. "Truly, what else would you think of?" he said. "I mean, really? There has to be something to come out of it other than girls. It was crazy, but it's a good story and nobody gets hurt. It's hard to make the news when everything's positive." Idea in hand, Reid and his friend set off to actually build the car. Gerald Overton, the mechanic, turned the Mazda into a welcoming recipient, working on the disc brakes, axles, frame, differential, and suspension. While the presence of a television producer kept things moving, Reid said that it still took almost two years. "It started out, not as a joke, but as something very light," he said. "You put a log on a couple of axles and 'ha ha.' It ended up taking many thousands of hours. We don't do anything halfway." In the end, Reid and the team took the Cedar Rocket to the Wild Horse Pass Motorsports Park in Chandler, Arizona and managed two runs of 55 miles per hour within an hour (that's what Guinness required to hand out the official record). The Rocket is incredibly stable – heavy batteries help there – and Reid pointed out that because the EV uses electric turbines, it's not a quarter-mile car. "It's more like a salt-flat car," he said, because the "turbines that take a while to spin up." Given the right conditions, Reid said the team thinks the Cedar Rocket could go 120-130 mph. "It's crazy because it's different." But the point of this car isn't to just go fast. The builders will bring the car to Barrett-Jackson and auction it off next year, but before that it will make the rounds at places like SEMA and a number of unexpected events, like golf shows. The point is to get attention and raise money and awareness for veterans groups. "I believe it's for the best cause in North America," he said.