2012 Mazda Mazda3 I Touring on 2040-cars

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Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Full 2016 Mazda MX-5 Miata pricing released

Take heart, roadster fans. The first 2016 Mazda MX-5 Miatas due for the US are now in production. To go along with that milestone, the Japanese automaker has finally released full pricing for the fourth-generation Miata. As previously revealed, the 2016 Miata in the base Sport trim starts at $24,915 (plus $820 destination), and for that outlay buyers get a 2.0-liter four-cylinder making 155 horsepower and 148 pound-feet of torque that's matched to a six-speed manual. The convertible comes standard with features like LED lighting and a Bluetooth-equipped audio system. For $1,075 more on all models, customers can spec a six-speed automatic gearbox, and keyless entry is another $130 but standard with the auto 'box. One rung up is the Club trim for $28,600, and it improves things with 17-inch wheels, a more aggressive body kit and a seven-inch touchscreen infotainment system. Order the manual trans, and the roadster gets a limited-slip differential, Bilstein dampers and a shock-tower brace. There's also a $3,400 package to make this version of the convertible even sportier with 17-inch BBS wheels, Brembo front brakes, side sill extensions and a rear bumper skirt. Among the regular trims, the top rung is the Grand Touring for $30,065 that adds luxuries like heated, leather seats, automatic climate control, rain-sensing wipers, and adaptive headlights. Mazda's i-Activesense is also standard and includes blind spot monitoring, rear cross-traffic alert and lane-departure warning. Finally, there's the Launch Edition, which is limited to 1,000 units, and it sells for $30,495 (or $31,570 for an automatic). All of them come in an exclusive combo of Soul Red with Sport Tan leather, and buyers get all of the Grand Touring's kit, plus standard keyless entry. The order site for these special roadsters opens on May 5, but hopefuls can pre-register now for a reminder. The first 2016 Miatas should hit dealers in late summer. That should provide some time for top down driving fun before it gets too cold. Related Video: U.S.-Bound 2016 Mazda MX-5 Miata Production Kicks Off Today - Mazda Also Announces U.S. Pricing for Entire MX-5 Lineup - IRVINE, Calif. (April 20, 2015) – The wait is almost over, as North America-bound 2016 Mazda MX-5 Miata production began today, signaling the imminent arrival of the next generation of the world's most popular two-seat roadster at U.S. dealers.

2014 Mazda6 i-Eloop to net 40 mpg hwy, 28 mpg city

Even before Mazda unveiled the 2014 Mazda6, it had introduced its innovative, non-hybrid i-Eloop (Intelligent Energy Loop) brake regeneration system. This technology converts kinetic energy into usable electricity using the alternator, a DC/DC converter and a capacitor mounted just behind the front fascia. During deceleration, the alternator captures energy that is then stored in the capacitor, which can later be used to directly power electric devices like climate control and audio systems. When i-Eloop power is used, it reduces the load on the engine and helps to conserve fuel.
Now available on the Mazda6, i-Eloop is only available on the $29,695 Grand Touring trim level as a part of the $2,080 GT Technology Package, meaning that buyers desiring i-Eloop will have to spend at least $31,775 (not including destination). The added price of this technology should be worth it for those looking for optimal fuel economy as the i-Eloop, combined with the package's active grille shutters, will bump the sedan's fuel economy numbers up to 28 miles per gallon city and 40 mpg highway - both are improvements of 2 mpg over the standard Mazda6 Grand Touring. The GT Technology Package also includes a Sport mode, lane departure warning, high beam control, radar cruise control and forward obstruction warning - the latter two technologies are currently offered in a $900 package that is being discontinued.
i-Eloop will eventually be offered on other Mazda products including the 2014 Mazda3. Scroll down for the official press release on the Mazda6's fuel-saving i-Eloop technology.