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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Mazda builds 4-millionth Mazda3

To say that the Mazda3 is a vital product for Mazda would be one heck of an understatement. In fact, the model line accounts for about 30 percent of the manufacturer's sales. Fortunately for Mazda, they're selling well.
These days, the Japanese automaker is building the Mazda3 (known domestically as the Axela) in Japan, China, Thailand and, as of last month, in Mexico. The company's expanded global production capacity has helped Mazda reach four million units of the Mazda3 sold around the world since the first model was introduced over ten and a half years ago.
Over the course of that decade since its introduction in June 2003, Mazda has gone through three generations of Mazda3, the newest model benefiting from the company's Skyactiv technology and even encompassing a hybrid model in the Japanese Domestic Market.

Mazda planning more powerful MX-5?

The new Mazda MX-5 will be available with a 1.5-liter four with 129 horsepower or 2.0-liter with 155. And while either engine may seem a tad on the small side for a sports car, they keep perfectly in line with what the Miata is all about. That doesn't mean, however, that more powerful options aren't under consideration. Speaking with Motoring.com.au at the launch of the new MX-5, Mazda's global PR chief Kudo Hidetoshi revealed that two options are under consideration. One would be a larger engine, and the other a turbocharged version of the existing 2.0. The former option would deliver the extra punch while keeping things naturally aspirated and free from turbo lag, but could throw off the weight balance Mazda has worked so hard to preserve. The more likely option, then, would be the turbocharged route that would allow the Zoom-Zoom brand to keep the roadster light and nimble, while still delivering an extra boost. Neither would be without its challenges, but if overcome, the resulting high-performance model could be sold as a Mazdaspeed model in some markets and as an MPS version in others. And, even if such a performance roadster were to get the go-ahead for production in some markets, there's no guarantee that it will be sold in the United States. Here's hoping. Related Video: