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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda Hazumi concept gets punchy, comes out of its corner early

The official images Mazda Hazumi concept, which previews the next-generation Mazda2, have leaked out from Chinese website Auto.sohu.com ahead of its debut at the 2014 Geneva Motor Show.
The subcompact, four-door hatchback shows off Mazda's Kodo design language in its smallest size yet. Hazumi means "bound" or "spring up" in Japanese, and it is meant to look like it is packed with energy. It is a very attractive little concept and hopefully points to a more stylish face for the next-generation Mazda2.
Mazda has not unveiled the full details about the concept yet, but in a previous release, it said for the car is using a 1.5-liter Skyactiv-D diesel engine. While Mazda has not officially said that the Hazumi shows the next Mazda2, it did say in its earlier release that it "points the way to the future" for the brand's small cars. Reading between the lines isn't too difficult, then.

2016 Mazda CX-5 keeps it simple

Take a long, hard look, folks. This is the refreshed 2016 Mazda CX-5, which makes its debut at the Los Angeles Auto Show today. And if you're thinking, "Say, that looks just like the old one," you really aren't alone. The visible updates certainly aren't major - Mazda has instead focused on giving the already-good CX-5 some thoughtful upgrades to make it a more attractive package than ever.
Outside, there are some slight changes to the styling, including new LED light signatures at the front and rear, as well as redesigned foglamp housings. Uplevel models also ride on attractive new 19-inch alloy wheels, with a dark finish.
Under the hood, it's all the same. Mazda's Skyactiv 2.0- and 2.5-liter four-cylinder engines carry over, with 155 and 184 horsepower, respectively. Front-wheel-drive, 2.5-liter models get a small bump in fuel economy, too - the CUV is now rated at 26 miles per gallon city and 33 mpg highway, up from 25/32. Models equipped with the automatic transmission now benefit from different drive modes, as well.