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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Are you the 2016 Mazda Miata?

Tech nerds are spoiled. Every year, there's a new iPhone that arrives following months and months of breathless speculation and rumormongering. We car folk have a more difficult life, because vehicles with the iPhone's cult-like devotion and following, while plentiful, only receive hefty updates after several years. Case in point, the Mazda MX-5.
There's a new one coming, and much like the iPhone 6, it'll arrive in just a few weeks. So, in lockstep with the tech folk, we're anxiously biding our time and waiting with baited breath for the expected debut date of September 3. Also, like Apple fanboys, we're clamoring over any hint or teaser as to what the next-gen Miata will bring, which is why we're showing you the above image.
That is, allegedly, the new MX-5 hiding under the sheet. Auto Motor und Sport has the image, which according to World Car Fans was released by Mazda. Of course, we've reached out to the Zoom-Zoom brand for verification of its authenticity, and will be sure to update as soon as we hear back.

'Ringbanana' Miata is improbable 9-minute Nurburgring car

The combination of being inexpensive, capable, reliable, and friendly to all skill levels makes the Mazda Miata one of the world's most popular platforms for motorsports, but the roadsters aren't exactly rocketships. What would it take to lap a ratty, first-gen example around the Nurburgring Nordschleife in less than nine minutes? We're not exactly sure, but the Ringbanana team intends to discover the answer. The project is the type of thing that gets dreamed up after a few too many pilsners: buy the cheapest running Miata available and put as little money necessary into the roadster to make it capable around the 'Ring. As the Best-Motoring-inspired intro explains, the Mazda is largely stock other than some Fulda performance tires, possibly aftermarket springs, and a stripped interior. The video above shows the baseline test, and the convertible manages a 9:21.8 circuit, which doesn't seem too bad as a start. The video below goes into far more detail about the project's genesis and its goal. Plus, the two hosts are quite entertaining when replying to the comments from the original clip. We wish them the best of luck and look forward to following along on Facebook to see what it takes to get the Ringbanana below nine minutes. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.