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Auto blog
Mazda on sales upswing in Europe but won't build there
Sat, 20 Jul 2013Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.
2014 Mazda6: Introduction
Thu, 30 May 2013An Extended Stay With The Sexy Six
The new-for-2014 Mazda6 sedan is more than just a pretty face. For Mazda, it marks the company's best effort yet at competing in the highly competitive midsize sedan segment, all the while staying true to the brand's core value of offering high levels of driver involvement above all. We certainly came away impressed after our first drive of the sleek Six in France last fall, and we knew right from the start that this would be a car we'd want to spend a lot of time with back here at home.
So with that in mind, the folks at Mazda graciously agreed to loan us the fully loaded Soul Red tester you see here for a one-year stay in the Autoblog long-term garage. Because of how important this car is to the segment, and to Mazda as a brand, we know there's going to be a lot to talk about it over the next 12 months. Right now, though, allow us to introduce you to the newest member of our long-term family.
2015 Mazda2 revealed ahead of Paris debut [w/videos]
Thu, 17 Jul 2014Small cars may be big business, but the world's automakers don't seem to be in any particular rush to keep them fresh. The new Smart Fortwo unveiled yesterday replaces a model that's already been around for seven years, and based on a structure dating back to the late '90s. The new Opel Corsa revealed just last week replaces a model that had been around for eight years. And the Mazda2 has been on the market in its current form for seven years now, but not for much longer because Mazda has finally revealed its successor.
Set to be unveiled at the Paris Motor Show this October, the new Mazda2 follows the stylistic lead of the Hazumi concept remarkably close, from the sharply creased front end right down to the wheel design - bringing the supermini hatchback in line with the KODO design language that characterizes its bigger siblings: the Mazda3, Mazda6 and CX-5.
Although details released thus far are rather limited, and power will vary from one market to another, engine options center around a 1.5-liter four in both gasoline and diesel versions, joining the manual and automatic transmissions and the chassis itself under Mazda's Skyactiv technology umbrella. We wouldn't expect the diesel version to make it across the Pacific (or across the border from the plant that will build it alongside a new Toyota hatch in Mexico), but rumors have surfaced of a potential rotary hybrid. The new 2 will also include the company's MZD connectivity suite and i-Activsense safety technology.