2011 Mazda Speed 3 Sport Hb, 6 Spd, Tech, Nav, Bose, Spoiler, 37107 Miles on 2040-cars

Auto blog

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2016 Mazda MX-5 Miata won't get power folding hardtop

Following the reveal of the 2016 Mazda MX-5 Miata, more and more details (and rumors - oh, the rumors) are coming out regarding exactly what's in store when the car finally goes on sale. Our own Chris Paukert had plenty to say about the exterior and interior, and we've now seen the first photo of the engine. But a new report from Automobile sheds even more light on the 2016 Miata - specifically, that the power folding hardtop model won't be available, at least initially.
Automobile reports that the 2016 MX-5 will only be offered with a cloth top, and an insider confirmed that the mechanism is light and accessible enough that it can be raised and lowered with one hand from inside the car. Mazda officials would not comment on the availability of a hardtop in the coming years.
That said, a hardtop Miata isn't out of the question. There will likely be some sort of fixed roof available - even as a one-piece, lift-off accessory - if only for club racing. Also, remember that the current NC Miata's hardtop is the only one on the market that doesn't take up any additional trunk space, so it's an attractive proposition for buyers. Currently, the power hardtop is only offered on the Club and Grand Touring MX-5 Miata trims.

Next Mazda CX-9 to launch by 2016, could get turbo-four

Mazda has a lot going on these days, what with launching the new Mazda6 and Mazda3, with the new Mazda2 just around the corner. We know the new Miata is also on the way, and after that it looks like the next vehicle in its lineup due for an overhaul is the CX-9 crossover, due to launch by 2016. The move makes sense because the CUV is growing long in the tooth. It was first introduced in 2007 and was refreshed twice since then.
The next-generation CX-9 will move away from Ford-derived components like the V6 in the current model and will likely use a turbocharged four-cylinder engine. However, a final decision hasn't been made yet. "If I ask Mr. Hitomi, our top guy of powertrains at Mazda, he believes the downsizing turbo solution costs more. But real downsizing means six-cylinder to four-cylinder turbo could make sense from a cost point of view," said Mazda's global marketing boss Masahiro Moro to CarAdvice at the New York Auto Show. The executive said a hybrid powertrain option would be unlikely, but markets outside the US could get a diesel, as well.
Moro also tipped his hand at future Mazda model plans. He hints that the Japanese automaker is considering building a luxury vehicle with a six-cylinder engine. "It's too early, we don't have a car yet. But we are collecting advice as to V6 or straight-six," he said to CarAdvice. We'll definitely be watching.