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Mazda MX-5 Miata goes Head 2 Head with Subaru BRZ

It's a battle that's been in the making for some time now: the Subaru BRZ versus the Mazda MX-5 Miata. And now that the new Miata has arrived – and in Club spec to boot – that's exactly what Motor Trend has lined up for its latest episode of Head 2 Head. Now before you go screaming that one's a coupe and the other a convertible, take a few commonalities into account. Roofs aside, both feature a 2.0-liter four mounted up front, driving the rear wheels through a six-speed manual transmission. Both are made by Japanese automakers and cost around $25-30k, give or take. Both produce around the same amount of torque, and while the Subaru may be more powerful, the Mazda's considerably lighter. To create a more even contest, then, you'd have to line a BRZ up against a Scion FR-S, or the MX-5 against the upcoming Fiat version of the same. Of course, being that close on paper doesn't mean that it's a draw. One has to come out on top. And after taking both along country roads and the Streets of Willow racing circuit, our friends at MT have picked one over the other. You'll want to watch the 22-minute video above (or at least skip ahead to the end) to see which came out on top, but if you're as enthused by a purist driver's car as we are, you'll enjoy every minute of it. News Source: Motor Trend via YouTube Mazda Subaru Convertible Coupe Economy Cars Performance Videos motor trend mazda mx-5 head 2 head

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Rumored Mazda CX-3 may not be for US

Mazda has used its Kodo design language to make some of the most attractive, affordable cars in the world right now, with the Mazda3, Mazda6 and CX-5 (pictured above), but it still lacks a crossover in the smaller class, which are becoming popular on the world market. It seems like a natural fit then, that the Japanese company would shrink its CUV design even smaller for a CX-3 to fill the gap. However, a rumor suggests that the compact might not make it to these shores.
The Mazda2-based crossover is due later this summer in Japan and is launching in Europe and emerging markets later, according to Automotive News citing a report in Japan's Nikkei newspaper. The little CUV would cost between 1.5 million yen and 2.0 million yen ($14,700-$19,500) in Japan and be available with diesel and petrol engine options. However, the report made no mention of selling it in North America. There is a glimmer of a chance for the CX-3 here. Mazda is upgrading its Mexican factory to 230,000 annual unit capacity by 2016, which gives it the room to add the new vehicle.
While the midsize CUVs are hugely popular in the US, compacts like the Buick Encore are still a small portion of things. If Mazda could time the CX-3's launch right here, it could take advantage of the lack of competition.