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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda3 celebrates 10 happy years

Mazda is on the cusp of unveiling an all-new Mazda3, but the compact will mark an important milestone before that happens. The very first Mazda3 rolled off of the assembly line on June 25, 2003. A decade later, the little car has snagged some 136 awards. The first generation sold 2.2 million units over the span of six years, and the second has smiled its way into the hearts of 1.4 million buyers since 2009. Mazda notes the machine even took the honor of being the top-selling passenger car in Australia in 2011 and 2012.
So, what will the future bring? The Japanese automaker is keeping the details to itself for the moment. From the spy photos we've seen, it looks as if the new design will fall under the company's new Kodo design philosophy. That same language brought us the perilously sexy Mazda6, and the new Mazda3 should be no less attractive. You can check out those photos here.
You can also read the full press release on the compact's 10-year anniversary below.

Mazda recalls Takata airbags in B-Series

The Basics: Mazda will recall 19,000 examples of the 2004–2006 B-Series pickup. The Problem: The pickups contain Takata-sourced driver's side airbag inflators that could rupture in a crash. The spray of metal shrapnel could injure or even kill occupants. Injuries/Deaths: None reported in the Mazda pickups. However, a rupturing airbag inflator killed the driver in a Ford Ranger, which is identical to the B-Series. The Fix: Mazda will replace the driver's side inflator. If You Own One: Mazda plans to notify affected owners as soon as dealers have the replacement parts. More Information: Mazda already recalled 442,266 driver's side Takata inflators and 416,475 of them on the passenger's side. The affected models included the 2003-2008 Mazda6, 2004-2006 B-Series, 2006-2007 Mazdaspeed6, 2004-2008 RX-8, and some examples of the 2004 MPV. Ford also issued an expanded safety campaign for 391,394 examples of the 2004-2006 Ranger. Related Video: Mazda Announces Recall On B-Series Vehicles With Takata Driver-Side Frontal Airbag Inflators WASHINGTON, DC (February 1, 2016) – Mazda has decided to recall all 2004–2006 model year B-Series Trucks with Takata driver-side frontal air bag inflators. Approximately 19,000 vehicles are affected in the U.S., Puerto Rico and Saipan. There have been no reports of accidents or injuries on the Mazda-badged vehicles subject to this recall. Model Year 2007-2009 B-Series Trucks with Takata passenger-side frontal air bag inflators are part of a previous recall. Approximately 19,000 vehicles are affected in the U.S., Puerto Rico and Saipan. Below is a summary of Mazda models with a passenger- and/or driver-side front Takata air bag inflators currently being recalled. Total Number of Driver's frontal air bag inflator - 442,266 Total Number of Passenger's frontal air bag inflator - 416,475 2003-2008 Mazda6 2004-2006 B-Series 2006-2007 Mazdaspeed6 2004-2008 RX-8 (All Driver-side / Certain Passenger-side) 2004 MPV (Certain Vins only. Click here to see if your vehicle is included.) Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.