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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Airbag recall widens to include BMW, Chrysler, Ford and Toyota

The recall of faulty airbag inflators supplied by Takata has exploded today to grow to seven automakers. In most cases, only models in certain high-humidity regions were affected because the National Highway Traffic Safety Administration found in its investigation that moisture played a roll in determining whether there would be a problem. However, some companies opted for national campaigns. The exact number of affected models for these campaigns isn't yet known at this time.
BMW is recalling an undisclosed number of 325i, 325Xi, 330i and 330Xi models from the 2001 through 2005 model years and the 2001-2006 model year versions of the 325Ci and 330Ci for the driver side and passenger side inflators. Only vehicles currently registered in Florida, Puerto Rico, Hawaii and the US Virgin Islands are covered under this recall.
Neither Chrysler's filing with NHTSA nor its press release list the specific models affected, but a company spokesperson told Autoblog that at this time it only covers the driver and passenger side inflators for the 2006 Dodge Charger in Florida, Puerto Rico, Hawaii and the US Virgin Islands

Will Mazda sell diesel hybrids in Japan in 2016?

Could the "Zoom Zoom" automaker start making hybrids that go "glug glug glug"? Mazda, known for its fuel-efficient Skyactiv engine line, will be the first Japanese automaker to make a diesel-hybrid vehicle for Japan and Europe. According to the Yomiuri Shimbun, Mazda may start making its oil-burning hybrids as soon as 2016, and the powertrain may reach fuel efficiency levels of as much as 95 miles per gallon (one the more lenient Japanese driving cycle). That'd make such a vehicle line about 30 percent more fuel-efficient than standard diesels and about eight percent more fuel efficient that the Toyota Prius C compact hybrid (known as the Aqua in Japan). Mazda has been dismissive of hybrid and electric powertrains, instead focusing on Skyactiv technology to maximize fuel efficiency from conventional gas-powered engines. Diesel powertrains account for about half of the light-duty vehicles sold in Europe each year, while Japan's diesel sales of 76,000 vehicles last year were about three times as many as were sold there in 2012. In January, Mazda said that it would delay the introduction of its Skyactiv-D diesel engine from what was to be a spring 2014 debut. The reason was to fine-tune the engine's performance/fuel economy balance. Mazda representatives didn't immediately respond to a request for comment from AutoblogGreen about the diesel hybrids.