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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

Mazda CX-3 to be diesel-only in Japanese home market

Diesel power. It's not just for Europeans anymore. In fact, when Mazda introduces its new CX-3 compact crossover to its home market of Japan, the model will be exclusively diesel-powered, Reuters says, citing remarks made by Mazda CEO Masamichi Kogai. Consistent with its recent push for better fuel economy, Mazda is embracing diesel power as a way to boost fuel-economy for cars that may be larger than the compact variety. Mazda, which plans to make about 150,000 gas- and diesel-powered CX-3s for global consumption per year, is pricing the diesel CX-3 at about $20,000 in Japan. Diesel sales accounted for less than three percent of new-vehicle sales in Japan last year, so there's a risk to Mazda's strategy. But the automaker, which is the fifth-largest in Japan, says performance and noise (and smoke) issues largely associated with diesel powertrains in the past have largely been eliminated. In all, Mazda expects worldwide sales for the year ending March 31 to rise almost five percent from a year earlier to about 1.4 million units. Mazda showed off an early version of the CX-3 at the Los Angeles Auto Show last November, though North American versions of the model will indeed be gas-powered. Related Video: Featured Gallery 2016 Mazda CX-3: LA 2014 View 17 Photos News Source: Reuters Green Mazda Diesel Vehicles mazda cx-3

Mazda refurbishing this NFL running back's 22-year-old daily driver

I don't actually care for the Washington Redskins (which is a good thing, considering the start to their season this year), but I love their running back, Alfred Morris. Why? Well, to start with, Morris helped deliver a dominating 10-3 season for my fantasy football team last year after a flash of prescience saw me pick him up off the waiver wire in Week 1 (hit me up on Twitter if you need fantasy sports insight, guys, I'm sort of like the Ruxin of Autoblog).
Morris is also pretty endearing because of his loyalty to his car, Bentley. Hold up - that's not to say the running back has splashed out on a Continental GT or a Flying Spur. No, Morris gave his much-loved 1991 Mazda 626 the tongue-in-cheek name "Bentley" while he was still a student at Florida Atlantic. One 1,613-rushing-yard rookie season and a $2.2-million contract later, and Morris is still using his Mazda as his daily driver. It might be easy to assume that the young player is simply being really prudent with all of his newfound wealth, but the guy really just has a thing for his five-speed-manual 626.
And Mazda, of course, loves the story of Morris' affection. In an effort to keep his 626 running strong and looking good, the company's Washington D.C.-area dealers have agreed to refurbish Bentley back to its original showroom freshness. Rather than spoil the classic (?) lines of the 626, the Mazda folks are essentially restoring the car for Morris. The cracked dash will be swapped out for a factory replacement, the engine and transmission given a thorough going-over and the whole vehicle generally made as fresh as Will Smith circa 1991. Bentley is expected to be completed and rolling through the capitol city by October 15, and in the meantime, Morris has been driving around in a new 2014 Mazda6 loaner car.