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Mazda will decide who gets the MX-5 RF Launch Edition, like it's Ferrari or something

When Mazda introduced the 2017 MX-5 Miata RF at the 2016 New York International Auto Show, the vehicle came as a surprise. Everyone was expecting a new Miata variant, but no one thought it would be a retractable fastback, especially one that looks this good. Mazda listened to all of the positive feedback and decided to offer the same vehicle from the auto show as a limited-edition model. But you can't just go down to the dealer and place an order, at least for now. It's called the MX-5 Miata RF Launch Edition, only 1,000 of them will be made, and they'll go only to Mazda's "valued customers." Instead of opening up orders to anyone, Mazda took a page out of Ferrari's book and is extending invitations to customers through email. The chosen few will have a specific amount of time to preorder the limited-edition model before the automaker gives everyone the opportunity to buy one, assuming there are any left. You might remember that Mazda did a similar thing with the first ND Miata roadsters – the 2016 MX-5 Launch Edition went to the first 1,000 customers that placed orders on www.longlivetheroadster.com. The Launch Edition is painted Machine Gray with a black roof panel and has Auburn Nappa leather on the inside – the same combination as the debut car. Future MX-5 RF models will be available with the same paint and leather, but will miss out on the black roof and special badges. Launch Edition buyers will also get a numbered Tourneau watch with the vehicle, and will only have just one choice to make – manual or automatic transmission. (We know which we'd choose.) Pricing for the RF Launch Edition has not been released, but we expect the regular RF to come in a little higher than the roadster's $25,750 base price. The MX-5 RF will go on sale early next year. Related Video: Featured Gallery 2017 Mazda MX-5 RF: New York 2016 View 13 Photos News Source: MazdaImage Credit: Live photos copyright 2016 Drew Phillips / AOL Mazda Convertible Performance mazda mx-5 rf

Mazda goes on engineer hiring binge as recovery picks up speed

Japan's larger automakers - companies like Toyota, Honda and Nissan - have tremendous engineering talent at their disposal. That's largely because, selling as many cars as they do, they've got more revenues to tap into. Logic might dictate, then, that smaller automakers like Mazda, which no longer has the deep pockets afforded to it by its former partnership with Ford, might have less of a budget and workforce for engineering. But Mazda has been raking in record profits, and it plans on cashing those revenues in by hiring a substantial new pool of engineers.
According to Automotive News, Mazda is preparing to hire as many as 185 new engineers over the next two years - almost four times as many as the 50 engineers it previously targeted. Many of those engineers will be put to work developing the second-generation, Skyactiv 2 technologies that are on the drawing board while the first round of Skyactiv features are still being rolled out.
The boost in recruitment is enabled by a positive fiscal year that ended last March, marking the first profits Mazda had logged in four years. Sources anticipate that the fiscal year culminating at the end of this month will mark the company's most profitable yet, netting over a billion dollars to eclipse the fiscal year that ended in 2008 when it recorded $872.5 million in profits.

Xcar tries to figure out what makes the Miata so great

Over the past 25 years and 3 model generations, the Mazda MX-5 Miata has shown that you don't have to be the best to be a massive success. The little, Japanese roadster has never been the absolute peak of automotive performance, but it's precise handling, good reliability and frugal running costs have helped make it a star. Autoblog recently tried to give you the experience of driving one on video, and now Xcar Films has made its own in an attempt to show what makes this droptop an icon.
As Xcar puts it, the Miata isn't the world's best sports car, but it is the world's favorite. When they were originally designing the roadster, Mazda's engineers took everything that made British droptops from the '60s great, and junked all of the stuff that made them a terror to own. The result was a car that would start up everyday with no fuss and get drivers wherever they needed to go with a huge grin on their face.
The fourth-generation Miata is imminently on the way for its September 3 unveiling, and the very early rumors indicate that Mazda doesn't plan to rock the boat too much with the latest one. It supposedly rides on a longer wheelbase and wider track but with the weight trimmed by over 200 pounds. Check out Xcar's video for a primer on MX-5 history and why the automotive world loves this little roadster.