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The 2016 Mazda MX-5 Miata Has Arrived

Ladies and gentlemen, meet the 2016 Mazda MX-5 Miata. The highly anticipated fourth-generation (ND) model made its official debut in Monterey, CA this evening, and while details are slim (as in, we have practically none), there's one big thing to talk about: less weight. Yes, Mazda has confirmed that the new Miata sheds some 220 pounds over the model it replaces, and is "the most compact of any generation MX-5 so far." For those keeping track, that means the new MX-5 should weigh in somewhere around 2,200 pounds. Mazda's Kodo design language is obvious here, with a seriously wide and low demeanor, and a mix of flowing lines and sharp angles. We don't have any powertrain details to report as of this writing, but Mazda says the full suite of Skyactiv technologies are onboard, and the motto in creating this car was "Innovate in order to preserve." Click the image above to see the new MX-5 Miata in high resolution, click below for the press release, and stay tuned to this space for more details as they break. UPDATE: Want more Miata details? Please check out our in-depth firsthand report from the Miata's reveal event by clicking here and see the first-ever rolling footage of the car in our brief video here. Mazda Unveils All-New Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today celebrated the unveiling of the fourth generation Mazda MX-5 (known as Roadster in Japan) together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV TECHNOLOGY and Mazda's KODO-Soul of Motion design language, will be rolled out to global markets starting in 2015. The MX-5 is an iconic model representing Mazda's vehicle-engineering philosophy-the pursuit of driving pleasure. "Innovate in order to preserve" was the motto for the fourth generation, as the development team searched for innovations that go beyond simple evolution. Environmental and safety demands are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, but the fourth generation stays true to the model's original aim of offering the pure driving fun that only a lightweight sports car can. It achieves this through the adoption of SKYACTIV TECHNOLOGY and refinement of its appeal to the senses and sensations through which people enjoy cars. The design of the all-new MX-5 reveals another layer to Mazda's KODO design language.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Range Rover Sport SVR, Mazda CX-3, this week's news | Autoblog Video Podcast #533

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. We'll talk about the latest news and discuss a couple of the cars we've had in the office, the Land Rover Range Rover Sport SVR and the Mazda CX-3. We also have a look behind the scenes of a video we shot in Iceland. And of course, we'll help choose a new vehicle for a listener in our "Spend My Money" segment. Autoblog Podcast #533 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown This week's news Land Rover Range Rover Sport SVR Mazda CX-3 Iceland behind-the-scenes look Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Podcasts Land Rover Mazda Crossover SUV mazda cx-3