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Mazda-Toyota partnership has us dreaming of a rotary hybrid

As you may have seen, Mazda and Toyota are going to be working a little more closely with each other. In their announcement, the two companies said they'd be building an American assembly plant together, and working on electric vehicle technology. But one of the companies' goals got our mental gears turning: It's listed as "Expand complementary products," and it's left very open-ended. The companies say they "will further explore the possibilities of other complementary products on a global level." These are in addition to Mazda providing the Mazda2 to Toyota as the Yaris iA, and Toyota providing Mazda a commercial van to sell in Japan. So what could these future complementary products be? We have a couple of ideas, one that's ludicrous but awesome (and, sadly, probably won't ever happen), and the other grounded in reality. Let's start with the fun one. What's the one thing Mazda fan has been wanting for years? A rotary sports car, of course! And while Mazda has repeatedly said that it has a small band of engineers plugging away at the spinning triangle problem, the odds of Mazda putting it into production have been slim. The inherent thirst of the rotary would make it tough to introduce when fuel economy regulations have been tightening. Plus, Mazda is a small company that needs to stretch every dollar, and having a one-off engine not based on anything else would be expensive. How could Mazda get around these obstacles? This is where the partnership with Toyota comes in, in our long-shot fantasy. Aside from having deep pockets, Toyota has a wealth of knowledge in the realm of hybrids. Thus, why not a rotary hybrid? Electrifying their oddball motor would fix two issues. One is obviously the fuel economy, since the gas engine wouldn't have to run all the time. The other is in providing torque. Rotaries infamously have little torque, especially down low, so adding an electric motor would allow this hypothetical rotary sports car to have a grunty low end, while still providing the Everest-high redline rotary fans like. The idea would be sweetened with the solid-state batteries that Toyota is developing, which could provide lots of electricity without weighing a ton. The rotary-electric mashup notion isn't totally alien to Mazda, either, since the company created an electric Mazda2 with a rotary engine for a range extender — albeit for different reasons. The company even filed a patent for the rotary range extender recently.

Mazda won't build new Mazdaspeed3 or 6 based on current models

It's sad news but not entirely unexpected: According to a Motoring interview, Mazda doesn't intend to build high-performance versions of the latest Mazda3 and Mazda6. Instead, it will wait for the next generations of those cars to arrive before applying the Mazdaspeed treatment. When the future performance models do eventually arrive, expect them to take a step upmarket compared to the last ones. In the meantime, the Japanese brand will focus its engineering resources on the next-generation Skyactiv engine family, according to Mazda's North American operations president and CEO Masahiro Moro. "Our research and development department is 100 percent focused on delivering Skyactiv generation two and if we don't have this we don't have any other derivatives," Moro told Motoring. Once the new engines arrive around 2017, Mazda's engineers can start to develop performance versions. "MPS or performance model or a sort of iconic model of the future will be a little bit later at this stage," Moro said. Moro is already thinking about the direction for the future performance vehicles. He calls the previous Mazdaspeed3 "childish" and thinks it's time to go a different way. "Mazda brand has become more mature, more upscale, more sophisticated, and we have a new transition of the brand to relate that direction," he said. Rumors last year suggested that Mazda might introduce a new Mazdaspeed3 (speculative rendering above) as a concept at the 2015 Frankfurt Motor Show. It would have reportedly used the CX-9's 2.5-liter turbocharged four-cylinder tuned to 295 horsepower and an all-wheel-drive powertrain. The vehicle never appeared, though. The current Mazda3 and Mazda6 arrived in 2014, so a new generation of each wouldn't arrive until around 2020. That would put Mazdaspeed derivatives at 2021 or later. In short, it will be a while. For customers that have the Driving Matters attitude now, Mazda still offers the award-winning MX-5 Miata as a convertible and soon with an impressive folding hardtop. Plus, Fiat will sell its own versions of the car with 160 hp. We wouldn't mind if Mazda turned up the heat a little by introducing something like the Racing concept from last year's Tokyo Auto Salon, though. Related Video:

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.