2005 Mazda 3 S Hatchback 2.3l | Great Car! Upgrades on 2040-cars

Auto blog

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Ward's releases 10 Best Interiors list for 2014

While we're still a ways off from the automotive awards season proper, where things like North American Car and Truck of the Year, Motor Trend's Car of the Year and Car and Driver's Ten Best are named, that doesn't mean there aren't trophies being handed out to deserving automakers. Ward's 10 Best Interiors being one of them.
As the name might imply, the magazine focuses on the very best interior treatments in the US market. Whereas some awards purposely exclude extreme, high-dollar offerings, Ward's considers them - the only requirement is that a vehicle has a "new or significantly redesigned interior."
Ward's offered up the list of winners in simple, alphabetical order, and it only seems fair to do the same:

2016 Mazda MX-5 Miata design walkaround

By now, you've likely read what we think of the 2016 Mazda MX-5 Miata's new looks both inside and out, and you've probably poured over the available photos and started to make up your own mind about the roadster's radically more aggressive new appearance. More than likely, however, you haven't heard much from Mazda itself about its new design, and we're here to remedy that. Join Autoblog as we go over the new Miata from tip to tail with Derek Jenkins, Mazda North America's director of design. Jenkins, a veteran of both Audi and Volkswagen design studios, has been with the Japanese automaker for nearly four years, and he's kept a close eye in the ND Miata program along with his team in Irvine, CA. Check out our video to see Jenkins explain his team's exterior and cabin handiwork and to learn a little more about why the new model graduates from the Miata's historically cute and friendly aesthetic to something altogether more assertive.