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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mazda shows lightweight MX-5 Spyder and Speedster at SEMA

Ever since Mazda dropped the first teaser on us last week, we've been looking forward to seeing what it had in store for us at SEMA this year. Now we've seen it what Mazda has dubbed the MX-5 Spyder and MX-5 Speedster, and they were worth the wait. The Spyder goes vintage with a silver paintjob and a brown top stretched overhead. It also has an aero kit, grille, and tonneau cover done up in carbon fiber, rides on 17-inch wheels, and features a natural leather interior. The blue Speedster, meanwhile, goes for the stripped-down, wind-in-your-hair experience. It has no roof or windshield, just a tiny deflector at the front of the dashboard. It's dropped an inch closer to the ground on an adjustable coilover suspension with 16-inch alloys, and features a center-exit exhaust. Carbon fiber helps trim 250 pounds from the curb weight, along with a stripped out interior trimmed in Alcantara. Both look pretty slick, and disappoint only in so far as they (like so many of their predecessor concepts) won't be heading for production. If they were, we'd be hard pressed to choose between the two. Which would you go for? Mazda Reveals Extreme Lightweight Design Concepts at 2015 SEMA MX-5 Concepts Display Two Different Takes on Staying True to Pure, Lightweight Sports Car Philosophy LAS VEGAS (November 3, 2015) – Mazda revealed two design concepts today at the SEMA Show in Las Vegas, based on its all-new 2016 MX-5 Miata—MX-5 Spyder and MX-5 Speedster—demonstrating two vastly different takes on lightweight, open-air performance. Lightweight. Fun-to-drive. Roadster. Those three tenets have served as the foundation for the Mazda MX-5 Miata since its 1989 introduction and continue to serve the new fourth-generation model. Focused, lightweight engineering is a guiding principle of every Mazda vehicle made with SKYACTIV Technology, allowing for greater efficiency, improved performance and agile handling dynamics. But what if that sense of lightweight performance were taken to the extreme? What if Mazda's North American designers harkened back to vintage roadsters to create thoroughly modern, bespoke concepts for what a lightweight performance car should be The results would be the MX-5 Spyder and MX-5 Speedster concepts. "Both MX-5 Spyder and MX-5 Speedster are uncompromising designs that highlight the core strengths of MX-5," said Ken Saward, design manager, Mazda North American Operations.

Mazda and Fiat finalize deal for Alfa roadster, next-gen MX-5 Miata

Although a little bit later than expected, Mazda and Fiat have signed a final agreement that will bring a next-generation MX-5 Miata to the Japanese automaker and a new roadster to Alfa Romeo. When the proposed arrangement was announced back in May, the two automakers had hoped to seal the deal last year, but it doesn't appear that the production timeline for these cars has slipped any, with both expected to start rolling off assembly lines in 2015.
Other than a shared chassis with a rear-wheel-drive layout, it sounds like the two cars are still planned to be distinct in their own ways from their styling right down to their engines. Mazda will produce both cars at a plant in Hiroshima, Japan, but it isn't clear what role each automaker will play in the cars' developmental process. The big question, of course, is what clever portmanteau name we can come up with, like Toyobaru. Mazda Romeo is the easy choice, but Alfazda might roll off the tongue a little better.
Scroll down for a brief press release from both automakers.