2004 Mazda 3, 4 Door Sedan, Automatic, A/c, Sunroof on 2040-cars

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Stock Miata beats bunch of high-powered cars in wet 1/4-mile drag race

When is a stock, 167-horsepower Mazda MX-5 Miata quicker than a Chevrolet Corvette, Ford Mustang, Lamborghini Gallardo, Lotus Elise and a Porsche 911? When it's raining. Sort of.
Mazda Canada arranged a unique drag race to show off the fact that the Miata's optional power retractable folding hardtop can go from top-down to top-up in just 12 seconds flat. In this video, all six cars line up for a drag race, and it starts to rain (well, sort of - but you'll have to watch the video all the way to the end to see what we mean). The green flag is waved, and the timer starts as soon as the convertibles begin to put their tops up. But because the Miata's roof mechanism gets the car's roof back up a full 5.1 seconds quicker than the second-place car, the Mazda gets a serious advantage off the line for the actual drag race.
It's a fun video. And while we've spoiled the results (come on, the video was uploaded by Mazda, you knew the Miata was going to win), be sure to see how it all unfolds, below.

Mazda rumored to bring rotary-powered RX-9 concept to Tokyo

Stop us if you've heard this one before: Mazda will bring a rotary-powered sports car to the next big auto show. Okay, so we stopped for a second, but the show must go on. Following an official teaser image (shown above) late last month, Motoring.com.au has what it claims are renderings of the curvy, two-door coupe – called the RX-9 – that Mazda will bring to the Tokyo Motor Show later this month. The images show a far softer styling than Mazda's current crop of Kodo-inspired vehicles, while the overall look screams of a modern-day Cosmo Sport, the Japanese brand's first rotary-powered vehicle. And though that connection alone might be enough to justify whisperings of a successor to the RX-7 and RX-8, Motoring claims there will be an even more overt sign of this concept's power source. "Look to the Cosmo Sport," an inside source told the Aussie website, signaling that the Mazda stand would feature the vintage two-door. "The Cosmo has no earthly reason for being there unless..." The rotary rumor, if it comes true, won't exactly be what we're use to. While Motoring brings up the previously reported 16X – a 1.6-liter two-rotor – it builds on our 2013 report. According to the Aussies, the new engine could feature a two-stage electric turbocharger, be paired with a hybrid powertrain, offer up to 450 horsepower, and we're guessing, be hilariously complicated. Joking aside, it sounds like Mazda's goals here are admirable. A rotary-equipped sports car that could counter the 1.3-liter RX-8 engine's appetite for fuel and improve on its mediocre low and mid-range torque would be interesting indeed. As for those renderings, Motoring has front and rear three-quarter images. Comparing the rear with our original teaser leaves the look open to interpretation, but after seriously upping the exposure on the teaser (thanks Photoshop), the taillights and overall profile shape look to be a spot-on match. In front, the long hood shares some Kodo elements, like the headlights and grille, but its undeniable coupe shape – a long hood and very short deck – are far more organic and, dare we say, calm, than Mazda's other vehicles. You can take a closer look at the renderings over at Motoring's website. Do that, and then head back and let us know what you think of these RX-9 rumors. Is Mazda finally going to be bringing a rotary back to market?

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.