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Mazda names new North American chief

Mazda has announced today the appointment of a new president and CEO of its North American operations. Jim O'Sullivan, who has been running the office for 13 years, is now leaving the company. In his place the head office has appointed veteran manager Masahiro Moro, and as you can see, he could not be more thrilled with the appointment. A 55-year-old native of Kyoto, Moro has been with Mazda since 1983. One of the company's managing executive officers, Moro currently heads up its global sales and marketing division. He also previously served as vice president of marketing and of product planning for Mazda Motor Europe, and as director of the company's Australian operations. He'll now be relocating with his wife and family to Southern California to take over the North American division based out of Irvine, effective January 1. His predecessor Jim O'Sullivan has held the office since 2003, also ranked as one of the Japanese automaker's managing executive officers. The Detroit native previously worked at Ford, where he started his career in 1976. "I have been very lucky that the car business has afforded me so many incredible experiences, and taught me so much. However, now is the right time for me to retire from Mazda," said the 40-year industry veteran of his departure from the company in the statement below. "I don't know how the next chapter in my life will read, but it's time for me to spend time with my wonderful wife, my children and my grandchildren. I've travelled the world for nearly 40 years, who knows what the future holds?" Related Video: Masahiro Moro Named President, Mazda North American Operations - Jim O'Sullivan, Current President, to Retire after 13 Years Leading the Company - IRVINE, Calif., Dec. 21, 2015 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced the appointment of Masahiro Moro to the position of President and CEO, MNAO. Moro, a Managing Executive Officer of Mazda Motor Corporation, will take over from Jim O'Sullivan, the company's long-serving outgoing president, who will be retiring from the company. The changes were announced today to company employees, and will be effective January 1, 2016. O'Sullivan joined MNAO as President and CEO in 2003, and also held the title of Managing Executive Officer of Mazda Motor Corporation.

Graffiti artist Banksy turns Mazda Protege into warfare commentary

British street artist Banksy, who currently resides in New York City for its high pedestrian traffic and plentiful hiding spots, recently took his stencils and spray cans to a truck trailer and an old Mazda to make a commentary about war, according to a video report by Newsy.
Part of the canvas, a late-1990s Mazda Protege, is a sub-$3,000 used car at best, but we're sure having Banksy's art sprayed onto it has greatly increased its value, as it did to a piece at a Former Packard plant in Detroit a few years ago. The same goes for the trailer, which looks like it would be right at home attached to a U-Haul rental truck.
The graffito, painted in the Lower East Side of Manhattan, was accompanied by a link to some disturbing audio from a controversial 2007 military video leaked by Wikileaks in 2010. Head on below to watch the video report, and be sure to visit Banksy's website if you want to see the painting with the audio (listener discretion advised).

Mazda5 will officially die this year

We knew it was coming, but it just became a lot more official. Mazda is going to kill the closest thing to a driver-oriented people-mover when it phases out the Mazda5 MPV for model year 2016. The news was presented quietly and unremarkably, with Mazda giving its compact minivan a single-line obituary as part of an announcement recapping changes to the brand's lineup for 2016: "There are no plans at this time to bring a replacement Mazda5 to the US market beyond the 2015 model year." Despite being a critical favorite for its fun-to-drive nature and seven-seat capacity, the 5 never really resonated with consumers, representing a small percentage of Mazda's total sales. In its best sales year, 2008, only about 22,000 were sold, representing only about eight percent of the brand's sales that year. That percentage was even smaller in recent years, as the 5's sales fell into the low ten-thousands. In other Mazda news, the brand is making a number of small, subtle changes to its lineup. Almost all of them constitute new ore removed options and are available for your perusal in the attached press release. Scroll down for a look. 2016 MAZDA LINEUP: WHAT'S NEW Having launched two refreshed and two all-new models for the 2016 model year, Mazda North American Operations is keeping busy with broadening its award-winning lineup of cars and crossovers. For the 2016 model year, Mazda is keen to maintain its leadership in providing unmatched KODO—Soul of Motion design and excellent driving dynamics and democratizing advanced safety technologies like Mazda Radar Cruise Control and Smart Brake Support into even its smallest, most affordable vehicles. Mazda6 and CX-5 return for 2016 with new styling elements, interior amenities and refinement. Mazda CX-3 enters the North American market in a new, hot segment, and MX-5 Miata continues its mission to provide unadulterated driving thrills to the masses. Last but not least, Mazda3 has been repackaged for 2016. Below is a list of what's new and different with Mazda's 2016 lineup.