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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

2014 Mazda6 i-Eloop to net 40 mpg hwy, 28 mpg city

Even before Mazda unveiled the 2014 Mazda6, it had introduced its innovative, non-hybrid i-Eloop (Intelligent Energy Loop) brake regeneration system. This technology converts kinetic energy into usable electricity using the alternator, a DC/DC converter and a capacitor mounted just behind the front fascia. During deceleration, the alternator captures energy that is then stored in the capacitor, which can later be used to directly power electric devices like climate control and audio systems. When i-Eloop power is used, it reduces the load on the engine and helps to conserve fuel.
Now available on the Mazda6, i-Eloop is only available on the $29,695 Grand Touring trim level as a part of the $2,080 GT Technology Package, meaning that buyers desiring i-Eloop will have to spend at least $31,775 (not including destination). The added price of this technology should be worth it for those looking for optimal fuel economy as the i-Eloop, combined with the package's active grille shutters, will bump the sedan's fuel economy numbers up to 28 miles per gallon city and 40 mpg highway - both are improvements of 2 mpg over the standard Mazda6 Grand Touring. The GT Technology Package also includes a Sport mode, lane departure warning, high beam control, radar cruise control and forward obstruction warning - the latter two technologies are currently offered in a $900 package that is being discontinued.
i-Eloop will eventually be offered on other Mazda products including the 2014 Mazda3. Scroll down for the official press release on the Mazda6's fuel-saving i-Eloop technology.

Recharge Wrap-up: Tesla road rage video, Mazda tests EVs vs. hybrids

A Tesla Model S driver was caught driving recklessly in a dashcam video. On Toronto's Don Valley Parkway, the driver of a white Model S can bee seen speeding along the left shoulder. Another car moves partway onto the shoulder to block the driver, who moves back into the left lane. As traffic slows, the driver pulls back onto the shoulder and speeds away. The folks at Teslarati suggest that this serves as an example of why vehicle autonomy could make the roadways safer. See the video above, and read more at Teslarati. Formula E will be broadcast live on Italy's Rai network for the next two seasons. The programming will include the live races, as well as practice and qualifying highlights, podium celebrations, interviews and other pre- and post-race coverage. "It's a great opportunity for Formula E and motorsport fans to have Rai broadcasting the live races of our series in Italy," says Trulli Formula E team owner Jarno Trulli. "It's a step forward to make the series grow and get stronger after a successful first season. I'm looking forward to cooperate with Rai and show the Italian fans what we are truly doing with our technology." Read more from Formula E. A new study links a decline in cancer risk to California's air quality regulations. The study from CARB found that cancer risk from toxic air contaminants declined 76 percent from 1990 to 2012, a time period that corresponds with regulations targeting those contaminants. Even as the amount of diesel miles driven has steadily increased, cancer risk from diesel particulate matter has declined significantly. The paper predicts that cancer risk will continue to drop as a result of controls on toxic emissions. Read more at Green Car Congress. Mazda is conducting consumer trials of hybrid and electric vehicles in Japan to gauge reception. Depending on whether hybrids or EVs prove to be more popular, Mazda will adopt one of the two types of powertrain for future production vehicles. The automaker is currently testing an electric Mazda2 against a hybrid Mazda3. While this round of testing is focused on the automaker's home market, Mazda may need to expand trials to the US in response to tightening regulations in California. Read more at Green Car Reports.