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Mazda: Penn & Teller

Mazda turned to magic to highlight its refreshed CX-5, bringing in Las Vegas staples Penn and Teller to saw the CUV in half. The glitzy spot has a very Sin City feel to it, although considering some of the ads we've seen tonight, it's short on shock value, humor and heart-tugging imagery. Have a look, though, and let us know what you think.

Alfa Romeo takes Spider in-house, Mazda-Fiat roadster partnership not dead

It's officially off. Following a report in March of this year that the marriage of Mazda and Alfa Romeo to produce a MX-5-based Spider was in trouble, the Italians have confirmed that it will take development in-house. "As far as the Spider goes, the final version is of course no longer the two-seater FCA co-developed with Mazda but a derivative of Project Giorgio," Maserati and Alfa Romeo brand boss Harald Wester told Car. For those not in the know, Project Giorgio is Alfa's codename for the rear-drive platform that will underpin the next-generation Spider, not to mention the replacement for the 159 sedan and a few other products. All is not lost for the Japanese-Italian partnership, though. "The Far East import will probably find a new home with Fiat-Abarth," Wester told Car. Yes, you read that correctly, Mazda is still working with FCA, and the result will eventually end up with Abarth's scorpion badge. If anything, we're more excited over this news than the idea of an Alfa MX-5. But we want to know what you think – would you rather Alfa build a new Spider on the Miata's bones, or does an MX-5 Abarth sound like more fun? Have your say in Comments.

Britain's BBR already promising 2016 Mazda MX-5 Miata with 200+ horsepower

The 2016 Mazda MX-5 Miata is one of Autoblog's most anticipated cars to drive this year, and with good reason. Thanks to svelte, angular styling, the promise of less weight, the possibility of more power and all at a fairly affordable price, it represents pure, automotive enjoyment. Mazda is still not saying exactly how much power the new Miata's 2.0-liter Skyactiv four-cylinder engine will make, but that isn't keeping British tuner BBR from already working out how to squeeze even more ponies from the mill – potentially as much as 200 horsepower with natural aspiration. The company bought a Mazda3 for access to its 2.0-liter Skyactiv and went to work on it. "Our objective with the all-new MX-5 is to achieve the same 200 bhp output that we can easily enjoy with simple bolt-on components on the current 2.0-litre NC model, before building on further power upgrades using forced induction," said Neil McKay of BBR in the company's release. The 3's version of the engine is rated at 155 hp and 150 pound-feet of torque but is expected to be tuned for additional grunt for the droptop. Still, it gives BBR something to experiment with before the real thing is available. The tuner also got the opportunity to take a look at a pre-production 2016 Miata and is already developing "subtle bodywork alterations" for the upcoming convertible. You can get a taste for the company's plans with the rendering above. It sports tinted lights, a front lip spoiler, lower side sills and a tiny rear spoiler. Scroll down to read more about BBR's plans in the official announcement. BBR UNVEILS STUNNING 200 BHP ALL-NEW MAZDA MX-5 CONCEPT Despite deliveries not scheduled to begin until July, legendary Mazda performance tuner BBR is making great progress with both its visual concept and powertrain development for the all-new MX-5. "A program of detailed performance enhancements has already commenced at our Brackley base," says BBR's Neil Mckay, "thanks to our investment in a 2.0-litre Skyactiv powered Mazda 3. Our objective with the all-new MX-5 is to achieve the same 200 bhp output that we can easily enjoy with simple bolt-on components on the current 2.0-litre NC model, before building on further power upgrades using forced induction." Having viewed a pre-production version of the car BBR is also working hard on visual enhancements to add more presence to the svelte lines of the all-new MX-5.