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2014 Mazda Skyactiv Prototype looks ready for Daytona

With less than two weeks before the Mazda Skyactiv Prototype makes its race debut at the 2014 Rolex 24 at Daytona, the Japanese Zoom-Zoom brand brought its diesel-powered racer to the floor of the 2014 Detroit Auto Show.
The red prototype marks Mazda's return to prototype racing, and will campaign the inaugural Tudor United SportsCar Championship using a 2.2-liter, SkyActiv-D diesel engine. With 451 horsepower on tap and 580 pound-feet of torque, the racer should stand up well against a field of gas-powered competitors.
Should the Skyactiv win Daytona, it'll be a coup for Mazda. The racer is running an engine with over 50 percent of its parts drawn from the oft-delayed production Skyactiv-D. Head up top for our full gallery of images of the new Skyactiv Prototype. The 2014 Rolex 24 will be run from January 25 to 26.

Mazda3 officially unveiled

Mazda has officially pulled the sheets off of its 2014 Mazda3. The all-new compact boasts a wheelbase that's a full 2.4 inches longer than the outgoing model, yet the hatchback is a nearly two inches shorter from stem to stern. The machine is also lower and wider than before, which should give occupants plenty of space indoors. The driver gets treated to a new human-machine interface that features a new Active Driving Display for information like vehicle speed and navigation instructions conveniently in the line of sight. Likewise, the vehicle's infotainment system has received a complete rebuild.
Outside, the new Mazda3 makes full use of the company's KODO design language, and to our eyes, the result is one of the most attractive entries in the segment. Jump under the hood, and buyers can expect to find a Skyactiv-G 2.0-liter gasoline engine with 155 horsepower and 150 pound-feet of torque, though no fuel economy estimates are available. For those looking for a bit more thrust, Mazda also offers a 2.5-liter Skyactiv-G gasoline mill with 184 hp and 185 lb-ft of torque. So far there's no word on the diesel engine available to our friends in Europe.
Both engines can be mated to either a six-speed manual or a six-speed automatic and feature the automaker's i-ELOOP brake energy regeneration systems. The recaptured energy is stored in a capacitor and used to power the vehicle's various electrical systems.

Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.