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Mazda, Suzuki, Yamaha — more vehicle data fabrication found in Japan

TOKYO — Mazda, Suzuki and Yamaha improperly tested vehicles for fuel economy and emissions, the Japanese government said on Thursday, revealing fresh cases of compliance failures by manufacturers. The results came to light after the Japanese government had ordered the automakers to check their operations after revelations of improper testing at Subaru and Nissan last year. The conduct of automakers globally has come under intense scrutiny after Germany's Volkswagen AG admitted in 2015 to installing secret software in hundreds of thousands of U.S. diesel cars to cheat exhaust emissions tests, and that as many as 11 million vehicles could have similar software installed worldwide. In the Japanese cases, the carmakers have not broken any laws or prompted massive recalls. But a growing list of improprieties has tarnished the image of the country's manufacturing industry for high-quality products and efficiency. Suzuki, Mazda and Yamaha cleared vehicles for emissions or fuel efficiency even in cases where they were tested under invalid conditions, the ministry said in a statement. The errors related to slight deviations in the speed of the vehicles during testing that should have invalidated the test results. The automakers examined tests they had conducted over different periods of time, and in Suzuki's case they stretched back to 2012. None of the automakers found significant problems with actual emissions and fuel economy performance of the vehicles, which were destined for sale in Japan, and do not plan any recalls. Suzuki, Japan's fourth-largest automaker, said that of 12,819 sample vehicles tested for fuel economy and emissions since June 2012, around 50 percent of them had been inspected improperly. "I deeply apologize and will lead efforts to prevent recurrence," Suzuki Chief Executive Toshihiro Suzuki told a news conference. Mazda said there were irregularities in 4 percent of similar inspections on its cars, or just over 70 vehicles. In Yamaha's case, irregularities were found in 2 percent of inspections, or just a handful of vehicles. Both Mazda and Yamaha apologized. Suzuki and Yamaha shares fell 6 and 5 percent, respectively, and Mazda shares were down 1 percent, underperforming a steady benchmark Nikkei average. In July this year, Nissan admitted it had improperly measured exhaust emissions and fuel economy for 19 vehicle models sold in Japan.

Mazda Vision Coupe | Tokyo Motor Show's big, sensuous 4-door

Mazda has been making a lot of noise recently about not giving up on the rotary engine. Enough that we started to think it might show a new epitrochoid-engined concept at this year's Tokyo Motor Show. But the brand is nothing if not surprising. Have you driven a CX-5 or a CX-9? Have you noted the real-world fuel economy in a Mazda3? Have you looked at a Miata RF? So instead of trotting out the latest in Wankel weirdness, today in its home market, the Mazda folks pulled the silk off of a stunning full-size four-door design concept, the somewhat inaptly named Vision Coupe. Known mainly for sporty and affordable small(ish) vehicles, Mazda hasn't really had an entry in this category since ... ever. Well, save for the staid and short-lived 929 of the '90s (and the rotary-powered, 7/8-scale Olds Cutlass, JDM-only Roadpacer of the '70s.) As customers flock to crossovers, it's not exactly a category brimming with vitality, at least in the American market — sales of the existing Mazda 6 are down in the States by nearly 25 percent this year, double the market average for cars. And this thing is bigger than that. But the decision is intentional and strategic in Mazda's mission to head upscale and focus on clean design — differentiators from its mass-market Japanese peers. "A big sedan has always been the symbol of a brand going premium. It's the icon of a brand," says Julien Montousse, Mazda North America's director of design. "It tells that Mazda is becoming serious in reaching that goal." Breaking even more conventions, while Mazdas generally are cohesive and well-rendered in their design, you would be hard-pressed to find one quite this sensuous. The Vision Coupe looks like an Aston Martin Rapide that has been placed in a sauna until its body-mass index has whittled down to marathoner levels, and then scalloped and stripped of any unnecessary ornamentation, save for a kind of fingerprinted whorl in its side cove. It is elemental, at once planar and burnished, with the lovely long-hood/short-deck proportions of a classic front-engine, rear-wheel-drive grand tourer. Its interior is similarly edited, doing away with the proliferating screens of other vehicles in the category, utilizing instead a digital analog instrument panel and a sophisticated heads-up display that keeps a driver focused on the road and shows just what is deemed necessary, and nothing else.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.