2013 Mazda Mazda2 Sport on 2040-cars

Auto blog

Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Feds investigating Mazda CX-9 over suspension problems

The National Highway Traffic Safety Administration is opening a preliminary evaluation into the 2007-2008 Mazda CX-9 because the lower ball joint in the front suspension can potentially separate while driving. An estimated 54,000 examples of the crossover might be affected. The investigation was prompted by six complaints of this happening on the road. Because the complaints are coming more rapidly as of late, NHTSA thinks the issue could be getting worse. The problem also appears to be more prevalent in states that use salt on their roads in the winter. None of the failures caused any injuries, and all but one happened at 20 miles per hour or slower. NHTSA's preliminary evaluations "assess the scope, frequency, and safety consequence" of a potential problem and can sometimes lead to recalls. Related Video: INVESTIGATION Subject : Front Suspension Ball Joint Separation Date Investigation Opened: JUN 09, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15022 Component(s): SUSPENSION All Products Associated with this Investigation close Vehicle Make Model Model Year(s) MAZDA CX-9 2007-2008 Details Manufacturer: Mazda Motor Corp. SUMMARY: The Office of Defects Investigation (ODI) has received six (6) complaints (VOQs) alleging incidents of front suspension LBJ separation in MY 2007 through 2008 Mazda CX-9 vehicles. The reports appear to show an increasing trend. One of the separations allegedly occurred at 40 mph and the other 5 incidents occurred at speeds between 0 and 20 mph. The first VOQ was received in October 2013, followed by 2 reports in late 2014 and 3 reports in the first 5 months of 2015. Four of the VOQs are from states using high volumes of road salts (?salt states?) which, for purposes of this investigation, include: Connecticut, District of Columbia, Delaware, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia, and Wisconsin. The other VOQs were from northern Virginia, which borders the ?salt state? region, and South Carolina. ODI also identified EWR field report data related to the alleged defect in the subject vehicles. A preliminary investigation is being opened to assess the scope, frequency, and safety consequence of the alleged defect. The six VOQs associated with this investigation are: 10717510, 10714469, 10695142, 10668978, 10640541, and 10546535.

Mazda poaches designer Kevin Rice back from BMW

Kevin Rice left Mazda a baker's dozen years ago, but now he's back.
A graduate of the Transportation Design program at Coventry University (just across town from Jaguar headquarters), Rice worked his way up in the industry working for the likes of Opel and Italdesign Giugiaro before landing a job at Mazda. Between 1995 and 2000, he collaborated on such projects as the RX-8 and the 1999 Neospace concept that previewed the Mazda2 before moving on to BMW, where the new 3 Series and 4 Series were among the last projects he worked on during his 13-year tenure in Munich.
Now back at Mazda, Rice has been named the Japanese automaker's new creative director, charged with further honing the brand's KODO design language from its European headquarters in Oberursel, Germany. We're looking forward to seeing what he and his design team come up with in the coming years.