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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda Skyactiv-D racer first diesel to run at Indy in 60 years

While it may not be touting the old "Win on Sunday, sell on Monday" axiom we all know and love, Mazda recognizes that racing can only improve its cars. And so it's no surprise that the Japanese automaker is testing and refining its Skyactiv-D diesel engine by sending it out on various race tracks around the country - notably being the first diesel ever to compete at Daytona and the first to notch a Grand Am win at Road Atlanta.
Next up? Indy. It has been over 60 years since a diesel-powered machine ran at the Indianapolis Motor Speedway, and the Cummins-powered racer that competed in the 1952 Indy 500 with a 6.6-liter inline-six-cylinder oil-burner was a fast and brutal machine that set a new lap record in qualifying leading up to the race. Though that car was withdrawn with turbocharger failure 71 laps in, its diesel powerplant left an indelible impression on the racing community, and that's something Mazda hopes to accomplish once again.
Mazda says that the diesel engine in its race car is pretty darn close to stock - 51 percent stock by parts count, and 63 percent stock by weight - which means the way it performs in competition is at least a somewhat meaningful way to the stock engine's durability in the real world. Check out the image of the Mazda6 Skyactiv-D racer posing alongside the 1952 Cummins above (click to enlarge) and feel free to peruse the press release below for the rest of the details.

Fourth-gen Mazda MX-5 Miata could get turbo power later in life

While there's a lot to love about the new Mazda MX-5 Miata, its debut was met by a vocal group of enthusiasts who derided the fourth-generation roadster's reduction in power output. The new model only puts out 155 horsepower, down from 167 in the NC. A report from Australia, though, claims Mazda may yet address the less potent output of the ND. Things started earlier this year, as Motoring.com.au tells it, when Mazda's global PR boss, Kudo Hidetoshi, hinted that a turbocharged or Mazdaspeed model "will definitely" be considered. Then last month at Goodwood, the ND's program manager, Nobuhiro Yamamoto, said complainers were welcome to get their thrills elsewhere. Recognizing this contradiction among Mazda's brass, Motoring asked Yamamoto-san again about his statements, which he seemed to walk back. "It's not a conflict [between statements made by Yamamoto and Hidetoshi]," Yamamoto said, indicating that his statements were made in relation to the new MX-5's launch. "Kudo-san talked about this in terms of a 10-year lifespan, but when I was asked the question right after the launching of the ND, I said 'we have no plan to have a turbo at that point in time.' That is what I meant." Seeking an opening, Motoring pushed the Japanese engineer on the chances of a more potent MX-5, perhaps without a turbocharger. "If you could achieve what we want, to which is great response, very light and powerful with great performance feel with natural aspiration, then we don't need a turbo," Yamamoto said. "But if we want more power because we don't get satisfied with natural aspiration then we may think about the turbo." Related Video: