2011 Mazda 2 Touring Hatchback 4-door 1.5l on 2040-cars

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Mazda returns to rotary with RX-Vision Concept, crowd goes wild

Rotary! Forget everything for a second. Ignore the sleek styling, formed-by-wind sheetmetal, outrageously rear-drive proportions, and general ridiculousness of the sideview mirrors. And please be so kind as to ignore the poorly lit photos here – Mazda has a thing for drama. Concentrate instead on one fantastic phrase from the concept car press release: "next-generation Skyactiv-R rotary engine." The crowd here in Tokyo was downright frothing to get a look at the new concept car – hoping to catch a glimpse of the first evolutionary stage for a RX-9 sports car. The critical factor in that effort is of course the rotary engine. Mazda says that, while production of the powerplant is "on hold," the company has "never stopped research and development towards the rotary engine." The fact that the company has named the new engine gives us great hope that it exists in reality, and will be available for sale at some future date. The devil is in the details though, and there are precious few available at the Mazda stand. Other than a brief history lesson about Mazda's racing heritage, and fuzzy-vision talk about the future, we only have expectations to feed on. Oh, there's also a tiny press release, below. Related Video: HIROSHIMA, Japan—Mazda Motor Corporation unveiled the rotary-powered Mazda RX-VISION sports car concept at the Tokyo Motor Show*1 today. The rotary engine is a symbol of the company's "never-stop-challenging" spirit. RX-VISION represents a vision of the future that Mazda hopes to one day make into reality; a front-engine, rear-wheel drive sports car with exquisite, KODO design-based proportions only Mazda could envision, and powered by the next-generation SKYACTIV-R rotary engine. Rotary engines feature a unique construction, generating power through the rotational motion of a triangular rotor. Overcoming numerous technical difficulties, Mazda succeeded in commercializing the rotary engine, fitting it in the Cosmo Sport (known as Mazda 110S overseas) in 1967. As the only automaker to mass-produce the rotary engine, Mazda continued efforts to improve power output, fuel economy and durability, and in 1991 took overall victory at 24 Hours of Le Mans with a rotary engine-powered race car. Over the years, the rotary engine has come to symbolize Mazda's creativity and tireless endeavor in the face of difficult challenges. While mass production is currently on hold, Mazda has never stopped research and development efforts towards the rotary engine.

2016 Mazda MX-5 Miata a knight in white satin

We're not going to lie to you. The reason you're seeing the fourth-generation Mazda MX-5 Miata on these pages again is solely because this is the first time we're seeing the roadster displayed in a color other than the ruby shade it was first shown in. Okay, okay, so this is the first time the Miata is being displayed at a North American auto show other than SEMA, and we'd say that this is the first time Mazda is showing a US-spec model, but clearly this is a right-hand-drive car. Either way, there's still not much to it yet, especially since Mazda is still withholding power and performance figures.
As expected, the ND Miata, as it is already known among the cognoscenti, will receive a 2.0-liter Skyactiv four-cylinder and the buyer's choice of a six-speed manual or a six-speed automatic here in the US. The 1.5-liter model engine that had been linked to the car back in the rumormill stage will not make it to our showrooms.
Preliminary specifications still show the Miata measuring just 154.1 inches in length overall, with an increased track width to 68.1 inches and a low, low overall height of 49.0 inches. Despite the larger-displacement engine and its presumably heavier weight, Mazda is still claiming ideal 50:50 weight distribution and a weight loss of over 220 pounds versus today's NC generation. All of which sounds like the Miata has the right ingredients to make good on its promised Jinba Ittai ("rider and horse as one") driving experience.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.