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2014 Mazda3 Sedan

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We're not going to beat around the bush: for the kind of person who willfully chooses to take longer, windier and more scenic routes to get to Point B, the 2014 Mazda3 is the new compact car measuring stick by which others will be judged. That doesn't, of course, make it the right choice for every buyer.
We'll spend the next thousand words or so explaining the whys and hows that make our opening statement a fact, but for now, suffice it to say that Mazda has engineered its latest crop of vehicles - namely the CX-5, Mazda6 and its smaller sibling and subject of this test, the Mazda3 - from the ground up. Absolutely everything about the Mazda3 is refined for 2014, from its chassis to its engines and everything in between, and it was done in a completely new and holistic way. Every component, subcomponent and stamping required to bolt and weld together an automobile was rethought to ensure the Mazda3 has what it takes to compete with such established benchmarks as the Honda Civic and Ford Focus.

Mazda CX-3 crossover coming to LA

The Mazda booth at this year's Los Angeles Auto Show will showcase some new crossovers. In addition to the refreshed CX-5 that we're expecting, the Japanese automaker has announced plans to unveil its new CX-3 compact crossover.
According to Mazda, the brand's entry into the compact CUV market will feature "the full range of SKYACTIV technology and KODO - Soul of Motion design." We take that to mean lightweight chassis and body architectures along with fuel-sipping gasoline and, perhaps, diesel engines.
The CX-3 will have to take on a slew of upcoming competitors, including the Honda HR-V, Chevrolet Trax and Jeep Renegade, and reports indicate it will share a platform with the Mazda2, which is just starting production in Mexico. We don't yet know if it will be front-wheel drive only or if all-wheel drive will be optional. The CUV is also likely to share the Mazda2's engine, which isn't yet revealed for the North American market. Japan gets the 2 with either a 1.3-liter gasoline engine or a 1.5-liter diesel.

Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv