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Surprise! 2017 Mazda MX-5 RFs are already being delivered

Last month, when Mazda opened up ordering for Launch Editions of the MX-5 RF, the company estimated that cars would arrive in February. Well, today Mazda announced that some changes in production scheduling meant that MX-5 RFs are ready sooner than expected. In fact, Mazda already delivered an RF to a customer. The company delivered the first MX-5 RF Launch Edition in America last week to Dave Putter. He got the keys from Masahiro Moro, president and CEO of Mazda North America Operations, at the LA auto show last week. More RFs are coming, too. Mazda says that about 500 more will arrive across the country in December. Mazda also said that availability will expand throughout the winter and spring months. So, for people who've ordered a Launch Edition, it looks like you may get an early holiday gift. And for those waiting to check out normal ones in dealers, you won't have to wait much longer. Related Video:

2018 Mazda MX-5 Miata and MX-5 Miata RF pricing announced

At Chicago, Mazda has announced official 2018 pricing for the MX-5 Miata, both soft-top and RF. The trick-roofed RF version, or Retractable Fastback, has a coupe-like power hardtop that opens up into a targa. It's only natural that there are MX-5 models on display at the Chicago Auto Show, as 29 years earlier the original Miata was unveiled there. All ND generation cars sold in the U.S. have the 155-horsepower Skyactiv-G engine with a choice of six-speed manual or six-speed automatic. While the canvas-topped 2018 MX-5 starts from $25,295 as a manual Sport, the RF bypasses the Sport spec and starts directly from the Club, which for the RF means a $31,910 starting price, or $355 more than for 2017; the soft-top 2018 Club costs $29,555 in comparison, or a measly $120 hike. The manual Club has a limited slip differential, a front strut brace and Bilstein suspension. Similarly to the soft-top car, the RF also gets a Brembo/BBS brake/wheel/appearance package that hikes the price to $35,680 — and that is only available with manual transmission. That package costs $32,925 for the soft-top, which has also a $700 Recaro sport seating option for the aforementioned Brembo/BBS package, but that is unavailable for the RF. Grand Touring comes with automatic climate control, heated leather seats and adaptive lighting, at a price of $30,195 for the soft top and $32,750 for the RF. Add new-for-2018 Nappa leather for the Grand Touring for $300. At launch in the 2017 model year, the RF Grand Touring was priced $3,000 dearer than a comparable soft-top version, but that difference has now shrunk by $500. Related Video: Featured Gallery 2018 Mazda MX-5 RF: Chicago 2018 View 11 Photos Image Credit: Copyright 2018 Drew Phillips / Autoblog.com Auto News Chicago Auto Show Mazda Convertible Coupe Performance 2018 Chicago Auto Show

Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.