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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda begins building Mazda3 in Mexico for US

With fluctuations in international currencies and rising shipping costs to take into account, foreign automakers can't get away with building cars overseas and selling them in North America as easily as they used to. Particularly with inexpensive mainstream models. And given the benefits of cheaper labor and free trade under NAFTA, many have opted to assemble their cars for the North American market in Mexico. That's why the likes of Toyota, Mercedes and BMW have all opened plants in Mexico. And now Mazda has followed suit.
Ground was initially broken for Mazda de Mexico Vehicle Operations at Salamanca in the state of Gunajuato back in 2011, but production has just now gotten under way. The first vehicle to roll off the line? A Mazda3 sedan destined for the United States. Soon, the plant will begin production of the next Mazda2 as well, selling it alongside its larger counterpart across the Americas and in Europe as production expands to 230,000 units annually. For more information, see the official press release below.

Fiat 124 spied with top down

With fall officially here, the days are rapidly running out for much of the country to put the top down and enjoy a convertible. Fiat apparently wants to take advantage of the good weather while it lasts, given these fresh spy shots of the 124 Spider testing with the roof down. In terms of styling, these photos show the droptop with an extremely similar look to the ones from July. The roadster still appears to have rounded headlights and a wide grille up front, which the kidney-shaped cladding does nothing to hide. The hood bulge continues to be there, too, and so is the spiderweb-pattern camouflage. However, these new shots let us check out the roll hoops that are visible with the top out of the way, and we even get to see the manual roof in operation. Also, note there are now dual exhausts at the rear, rather than the quad tips from before. Underneath all this camo and cladding, we know that the 124 Spider shares underpinnings with the new Mazda MX-5 Miata. The engine remains a mystery, but competing rumors suggest the 1.4-liter turbocharged four-cylinder from the current 500 Abarth or the 1.7-liter turbo four from the Alfa Romeo 4C. Thankfully, an answer might not be too far away because the roadster is mooted to debut this year, possibly at the Los Angeles Auto Show in November. With the latest Miata receiving high praise from critics, the motoring world soon gets to find out whether Fiat can find any room for improvement. Related Video: