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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

A pair of Mitsubishis, the Mazda CX-30 and electric incentives | Autoblog Podcast #673

This week's Autoblog Podcast features Editor-in-Chief Greg Migliore and Consumer Editor Jeremy Korzeniewski as they debate the merits of the redesigned Subaru BRZ and Toyota 86 coupes and whether or not they are distinctive and powerful enough to attract buyers. The duo spends some time discussing ongoing EV and infrastructure legislation before turning their attention to a trio of crossovers. Greg muses about the 2021 Mazda CX-30 before Jeremy talks about the refreshed 2022 Mitsubishi Eclipse Cross and completely redesigned Outlander. We get nostalgic as we remember the dearly departed Pontiac GTO before wrapping the podcast up by making one more suggestion to a longtime listener who is shopping for a vehicle to replace her aging Honda Pilot. Autoblog Podcast #673 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars We're Driving 2021 Mazda CX-30 2022 Mitsubishi Eclipse Cross 2022 Mitsubishi Outlander News 2022 Subaru BRZ revealed with 228 horsepower New Toyota GR 86 breaks cover as the Subaru BRZ's friendly rival Toyota 86, Subaru BRZ stay the course ... thatÂ’s OK. Biden aims to juice EV sales with tax credits, rebates: Will it work? 2004-2006 Pontiac GTO | Used vehicle spotlight Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mazda hits Vegas with a pair of Sixes

Despite the fact that the annual SEMA show is more of an exercise in what "could be" than what "will be," it gives automakers the chance to stretch the legs of some of its most important models. Take the 2014 Mazda6, for example - it's hardly new, having gone on sale early this year - but this year's SEMA expo marks the first time Mazda has been able to show off the customization possibilities for its sleek midsize sedan. To that end, the Japanese automaker has arrived in Las Vegas with two very different takes on its sexy Six.
First up is the Mazda6 Club Sport you see above, wearing a "motorsports-inspired" gray, black and red accent-color scheme that, as Mazda says, is "represented in not-so-subtle angular lines reminiscent of a car speeding past your line of sight." The whole car is done up in a base color of Composite Grey, and uses a Brilliant Black roof to match the similarly colored front, side and rear diffusers, as well as the rear spoiler. Mazda has fitted the Club Sport with Rays 57 Motorsport G07FXX 20-inch wheels, wrapped in Yokohama 245/35R20 tires. Powering the CS is Mazda's 2.2-liter Skyactiv-D diesel four-cylinder engine (that we'll get in the standard Six early next year), and other changes include an H&R spring kit, larger Brembo brakes and a Racing Beat exhaust.
And then there's the Ceramic 6 Concept, pictured right. The name comes from the car's Ceramic White paint, though we don't really get the Taupe Silver accent stripes. Mazda says they're meant to mimic "the linear frequency patterns found on the likes of couture dresses and flowing fabrics," but it just looks a bit overwrought to us. The Mazda6 already has so many clean lines, why add more?