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Mazda Hazumi concept presages next Mazda2

Looks like Mazda's big Geneva Motor Show debut is actually something quite small. Teased here, the Hazumi concept "points the way to the future" for the brand's subcompact offering, the Mazda2. Details are slim as of this writing, but from what we can see in the image above, the Hazumi will use the same Kodo design language found on the Mazda3, Mazda6 and CX-5. We're big fans of this styling direction, so we fully expect the concept to be quite an attractive little number.
Hazumi means "bound" or "spring up" in Japanese, with Mazda saying this nomenclature is "particularly well-suited to a small car that appears to be bursting with energy." In other words, say goodbye to the friendly faced Mazda2 we've enjoyed since it launched in the United States in 2010. Instead, prepare for something decidedly more assertive, hopefully improving upon the already-great driving dynamics of the current subcompact. If we're honest, we can't wait.
Mazda will also use the Geneva show to debut its new small-displacement, 1.5-liter Skyactiv-D diesel engine. The automaker hasn't confirmed that this new fuel-efficient powerplant will be part of the Hazumi concept package, but considering the two are debuting alongside each other, it would seem to make sense. As for whether or not this engine could come stateside when the next Mazda2 launches, we're not holding our breath for that, especially considering the company's current woes with US-spec diesel engines.

Mazda Miata livery design contest in Forza Horizon 2

If you're into video games, creativity, the Mazda MX-5 Miata and South by Southwest, then there's a contest in Forza Horizon 2 you'll want to know about. Called the Livery Design Contest, your job is to head to Xbox Live sometime before midnight on January 4, 2015 and design a paint job for the 1994 Miata in the game. A panel of judges will evaluate designs for originality, aesthetic design and technical proficiency, and settle on up to five semifinalists who will regroup in the next round, which is public voting. Come January 26, the public can begin voting on its favorite design until February 12, to narrow the semifinal pool down to two. Those two will be flown to South by Southwest in Austin, TX – which happens from March 13-22 – and one of them will be crowned the winner. Said winner will lumber away from the event with $3,500 worth of prizes, including a 55-inch curved-screen television, and their livery will be free to all of the minions playing Forza Horizon 2. There's also a Mazda hub on Xbox Live for everyone to take an in-depth look at the 2016 Miata, if you just like to watch, in which case you may also want to see the related videos joining the press release below. MAZDA TEAMS UP WITH XBOX TO LAUNCH 2016 MX-5 - Mazda MX-5 Livery Design Contest Now Live in Forza Horizon 2 - - Branded hub allows Xbox users to virtually tour 2016 MX-5 and enter MX-5 design contest - Winning design to be featured in Forza Horizon 2 and gifted to all players IRVINE, Calif. (December 4, 2014) – For the second consecutive year, Mazda North American Operations (MNAO) is teaming up with Xbox, this time to promote the launch of the 2016 Mazda MX-5 and give Forza Horizon 2 players the chance to enter the Mazda MX-5 Livery Design Contest. An interactive experience with the 2016 Mazda MX-5 and information on the design contest will be available through the Mazda branded hub on Xbox 360 and Xbox One. The Mazda MX-5 Livery Design Contest, which is now live through January 4, 2015, will give Forza Horizon 2 players the opportunity to design the livery for the 1994 Mazda MX-5 currently available in-game. Two finalists will be awarded a trip in March to South by Southwest 2015 for the final design showdown. The winner will walk away with a new 55-inch curved TV, audio music system, Xbox One Kinect console and one MadCatz Racing Wheel estimated at $3,499.95.

Mazda specs new MX-5 Miata with accessories

It's been 26 years since Mazda showcased the original Miata at the Chicago Auto Show, and now it's returned with a conceptual take on the new model, decked out with all the accessories and optional equipment your roadster-loving heart could desire. Or at least some of 'em, anyway. This show car is painted Ceramic Metallic (Zoom Zoom-speak for "white") and spec'd out with a full aero kit (including front air dam, side sills, rear skirt and lip spoiler) all done up in gloss black, 17-inch BBS wheels and Brembo brakes with red calipers. Mazda is also showcasing a carbon-fiber luggage rack for the new MX-5 that weighs less than two pounds and includes and integrated brake light. "The concept parts and accessories we have showcased at the Chicago Auto Show," said Mazda's North American chief Jim O'Sullivan, "were developed to give customers a look at what is possible for the new cars to make them truly one-of-a-kind, adding to that excitement." See them shown off in our high-res gallery of live photos, above. MAZDA UNVEILS 2016 MX-5 MIATA ACCESSORIES CONCEPT DESIGN AT CHICAGO AUTO SHOW CHICAGO, Feb. 12, 2015 -- The only thing better than the all-new 2016 Mazda MX-5 Miata is a personalized 2016 Mazda MX-5 Miata. Today at the Chicago Auto Show, where the first-generation MX-5 Miata was introduced to the world in 1989, Mazda revealed an MX-5 accessories design concept of the next-generation roadster that will hit showrooms this summer. At the Chicago Auto Show, Mazda revealed a 2016 Mazda MX-5 Miata accessories design concept for the next-generation roadster that will hit showrooms this summer. "There is so much MX-5 history at the Chicago Auto Show, and we wanted to continue building on that," said Jim O'Sullivan, president and CEO, Mazda North American Operations. "The MX-5 is the soul of our company, and its enthusiast following both inside and outside of Mazda drives us to keep innovating new ideas for it and the rest of our lineup." Painted Ceramic Metallic, the 2016 MX-5 accessories concept will be on display from Thursday, February 12 through Sunday, February 22 and includes an Aero Kit, BBS Wheels and Brembo Brakes as well as a Luggage Rack shown separately in Mazda's display. MX-5 concept accessories include: - Aero Kit (Front Air Dam, Side Sill Extensions, Rear Bumper Skirt and Rear Lip Spoiler): The gloss-black Aero Kit is the same package found on the 2016 MX-5 Global Cup Car that debuted at SEMA in November.