Mazda Mx-5 25k Edition Miata Convertible on 2040-cars

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Next Mazda MX-5 Miata headed for 2015 Chicago debut

Twenty-six years after it was introduced at the 1989 Chicago Auto Show, the much anticipated fourth generation Mazda MX-5 Miata will meet the press at the 2015 Chicago show. A piece in Autocar refines some of the details on the larger, lighter Miata that a Mazda insider has said will be "our best-looking car ever."
The company has relented on the quest for the metric tonne, the 1000-kilogram (2,200-pound) target too difficult to achieve in light of cost constraints. You can still expect it to lose a generous dollop of weight - Autocar says a curb weight of 1,100 kg (2,420 pounds) will still make it the lightest in its class. And Mazda will be stressing a fun driving experience through light weight and a modest amount of naturally-aspirated horsepower. Engine capacities of 1.5 and 2.0 liters are expected. Sounds familiar (and good), right?
The Miata's interpretation of Kodo design will be veer from that found on the Mazda3 and Mazda6, with "very clean and simple" lines marking out "more muscular proportions" and elongated bodywork on a longer wheelbase. A stretched engine bay will make room for the current Skyactiv engine and perhaps the future Skyactiv 2 powerplants, initial reports suggesting there could be a 30-percent increase in fuel economy from the moment it arrives.

Mazda5 will officially die this year

We knew it was coming, but it just became a lot more official. Mazda is going to kill the closest thing to a driver-oriented people-mover when it phases out the Mazda5 MPV for model year 2016. The news was presented quietly and unremarkably, with Mazda giving its compact minivan a single-line obituary as part of an announcement recapping changes to the brand's lineup for 2016: "There are no plans at this time to bring a replacement Mazda5 to the US market beyond the 2015 model year." Despite being a critical favorite for its fun-to-drive nature and seven-seat capacity, the 5 never really resonated with consumers, representing a small percentage of Mazda's total sales. In its best sales year, 2008, only about 22,000 were sold, representing only about eight percent of the brand's sales that year. That percentage was even smaller in recent years, as the 5's sales fell into the low ten-thousands. In other Mazda news, the brand is making a number of small, subtle changes to its lineup. Almost all of them constitute new ore removed options and are available for your perusal in the attached press release. Scroll down for a look. 2016 MAZDA LINEUP: WHAT'S NEW Having launched two refreshed and two all-new models for the 2016 model year, Mazda North American Operations is keeping busy with broadening its award-winning lineup of cars and crossovers. For the 2016 model year, Mazda is keen to maintain its leadership in providing unmatched KODO—Soul of Motion design and excellent driving dynamics and democratizing advanced safety technologies like Mazda Radar Cruise Control and Smart Brake Support into even its smallest, most affordable vehicles. Mazda6 and CX-5 return for 2016 with new styling elements, interior amenities and refinement. Mazda CX-3 enters the North American market in a new, hot segment, and MX-5 Miata continues its mission to provide unadulterated driving thrills to the masses. Last but not least, Mazda3 has been repackaged for 2016. Below is a list of what's new and different with Mazda's 2016 lineup.

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."