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2016 Mazda6 and CX-5 see gentle price hike

Mazda has modestly updated the Mazda6 and CX-5 for the 2016 model year, and the company just announced revised pricing for the pair. The vehicles cost a little more now, but buyers also get additional features and an improved look. When it comes to the 2016 Mazda6, the already attractive sedan wears a revised look up front with more chrome and a redesigned cabin with a new instrument layout and seven-inch infotainment system on most models. Mechanically, things carry over with a 2.5-liter four-cylinder making 184 horsepower and 185 pound-feet and either a six-speed manual or automatic gearbox depending on trim. The base Sport trim with a six-speed manual gearbox costs $305 more than it did in 2015, and starts at $21,495*, plus an $820 destination charge on all models. Upgrading to the automatic gearbox at $22,995 also adds the revised infotainment system and reverse camera. Prices top out at $30,195 for the Grand Touring, which is $300 more than last year. All of the other versions see a $100 year-over-year increase. LED headlights are standard on the Grand Touring, but they can be added to the Touring through the Touring Technology package for $1,675. The 2016 CX-5 sees light exterior upgrades and similar interior improvements as the Mazda6, including the improved infotainment system for some trims. Pricing rings up for $250 more than last year, except the all-wheel drive Sport trim at just an extra $50. The cheapest CX-5 is the front-wheel Sport with a manual gearbox and 2.0-liter four-cylinder with 155 hp and 150 lb-ft, and it costs $21,795. All other models combine a 2.5-liter four-cylinder with 184 hp and 185 lb-ft with a six-speed automatic. Prices go all the way up to $29,470 for a CX-5 Grand Touring with all-wheel drive. There's a new i-Activesense package for the Grand Touring for $1,500, as well, that adds safety sensors and radar cruise control, but it can only be combined with the Grand Touring Technology Package for $1,505 with navigation and LED headlights. 2016 Mazda6 Pricing Announced IRVINE, Calif. (February 9, 2015) – Mazda North American Operations (MNAO) today announced pricing for its refreshed 2016 Mazda6 midsize sedan lineup. The 2016 Mazda6 is available in three trim levels – Sport, Touring and Grand Touring – and is equipped with the SKYACTIV-G 2.5-liter gasoline engine. There are a number of enhancements for 2016 including bold changes to the shape of the instrument panel and floor console giving the interior a fresh new look.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Will Mazda show the next Miata's chassis in NY?

Mazda is being very sneaky about what it is bringing to the New York Auto Show, and it might have something to do with the next-generation MX-5 Miata. Australian website Motoring.com.au spoke to a company insider who told it that at least the chassis for the roadster would debut in Manhattan. The rumor goes that the show will act as the kickoff for the PR campaign for the new model.
We contacted Mazda USA PR Director Jeremy Barnes to find out more, and he would neither confirm nor deny the rumor. "Just because you read it on the Internet doesn't mean you should repeat it," he said to Autoblog. That's not exactly an outright, No.
Supporting evidence that the new drop top might be appearing in the Big Apple includes Mazda's plan to celebrate the model's 25th anniversary at the show. It's bringing 15 cars from the first three generations to display. "It will be absolutely worth attending the New York Auto Show if you're a Miata fan," Barnes said. That at least hints that there might be something he's not telling us. Otherwise it's a lot of sizzle without much steak.