Convertible 1995 Mazda Miata Mx-5 Medition With Bbs Factory Wheels 5-speed A/c on 2040-cars

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2017.5 Mazda6 gives you more for the same money

The current Mazda6 has been around since the 2014 model year, but Mazda continues to update it and make it more enticing. For this midyear update that's earned the "2017.5" model year stamp, Mazda has added more standard features to both the base model Sport and midlevel Touring models. The Sport model now comes with blind-spot monitoring and rear cross-traffic alert as standard features. The Touring model picks up navigation and heated seats as standard equipment. You can also opt for 8-way power leather seats on the Touring as well. If the extra features weren't enough, Mazda doesn't charge anything extra for the trim levels. All the base prices remain the same. The cheapest Sport model, which comes with a manual transmission, still starts at $22,820. The cheapest Touring model, again with a manual transmission, keeps its starting price of $25,070. Aside from a nice addition of features for no extra cost, there's something else interesting about the 2017.5 Mazda6, and that's the model year itself. The last time Mazda used a half-year designation was for the 2016.5 CX-5. It was the last model year of the previous generation CX-5, with the completely redesigned model launching for 2017. This leads us to believe that we may be seeing a completely new Mazda6 for the 2018 model year, with a reveal sometime within a year. It's possible Mazda could just do a significant refresh for 2018 as well, but the 6 also is the next model due for a complete redesign. And since the folks at Mazda have told us they're in the process of thoroughly updating the lineup again, we would lean toward the likelihood of a completely new car rather than a refresh. Related Video: Featured Gallery 2017 Mazda 6 View 33 Photos Image Credit: Mazda Mazda Car Buying Sedan

Mazda6 GX Grand-Am racer goes where no diesel sedan has gone before

There has never been a four-door diesel sedan in the Grand-Am series, until now: The blunt, bewinged grille of the Mazda6 GX has blown right through that wall. It's said that racing improves the breed, but usually the breed has gone on sale when the racing begins. One of the unusual aspects of the Mazda6 GX, on the other hand, is that while the diesel won't go on sale to the public until later this year, it will already have tasted racing blood by the end of the day. That kind of reversal is more likely found with super coupes like the Lexus LFA and Honda NSX.
Mazda has taken class wins at Daytona's 24-hour race a whopping 23 times since 1975, most recently in 2010 with the RX-8 in the GT class. This year the Hiroshima company decided to show off its SkyActiv technology, then turned things up to eleven by opting for its SkyActiv-D instead of the more conventional SkyActiv-G gas engine to run in the new GX class. It will be joined by competitors like the Lotus Evora and Porsche Cayman in the class, nevertheless, at 2.4 liters, it's the smallest engine on the grid.
Time has not been a friend, either - Mazda said that the first five SkyActiv-D engines off the production line went to Speed Source in Coral Springs, Florida, the company that preps Mazda's race vehicles. Still, race driver Jonathan Baumarito on the #70 car said that although the engine's been on the dyno since February of last year, it's only been in the car for about a month and there have been only a couple of test days.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.