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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

2016 Mazda CX-3 is a 2 cute ute

One day removed from our latest round of spy photos, Mazda has finally lifted the veil on its 2016 CX-3 crossover, giving us our very first glimpse at the Mazda2-based entry into the rapidly expanding world of subcompact crossovers.
Mazda's KODO design language is once again on display, presenting some increasingly familiar styling touchstones including a five-point grille that integrates neatly with the front headlights to present an almost protruding snout that's both clean and complex. Like previous KODO designs, the CX-3's profile features swoopy character lines that highlight the wheel arches and a higher beltline. Mazda has cleverly chosen to black out the CX-3's D-pillar in favor of a floating roof look, a design decision that adds to the model's fashionable styling. It's the rear of the design that borrows most heavily from the Mazda2, largely in the shape of the headlights and rear hatch.
Globally, under that fashionable sheetmetal sits Mazda's 2.0-liter Skyactiv four-cylinder that can be mated to a six-speed manual or automatic. Unfortunately, in North America, it looks like we'll only get the automatic. Regardless of gearbox, power can be sent to an optional next-gen all-wheel-drive system that uses the active torque control system found on the Mazda CX-5. Like the Mazda2, front-drive is standard.

44 Miatas engaged to spell happiness from above

We've seen all manner of ways to propose marriage, from the usual candlelit dinner to the Jumbotron at the big game. A friend of ours recently proposed with his a barbershop quartet singing backup. But this has to be a new one - and one that automotive enthusiasts would probably find even more touching than a sky-writing biplane.
A member of the Miata.net forum recently asked other MX-5 enthusiasts to help him pop the big question to his bride-to-be. He got 31 Miatas together and needed just four more, but after appealing to his fellow roadster fans, over 40 turned up in the parking lot at the local high school.
The groom-to-be runs an aerial photography business and used an unmanned drone which his girlfriend thought would be shooting some local real estate properties when it flew over the parking lot and captured the image you see above with 44 little roadsters spelling out "Marry Me?" The answer, in case you were wondering, was a resounding "Yes!" How could she not, after all, when those Mazda convertibles are just so darn adorable? Now they'll just need to figure out what they'll be driving to the chapel on the big day.