2021 Mazda Mx-5 Miata Grand Touring on 2040-cars

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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

The Miata is always the answer, but which one is the answer for you?

If you follow along with our long-term vehicles, you know that we had a 2016 Miata Club in the fleet. It's a Miata that had every sporty bit available installed, but there are other ways to spec out an MX-5. Just recently, we had the chance to sample the other end of the MX-5 spectrum, the Miata RF Grand Touring. While they're cut from the same sheetmetal, they're surprisingly different cars. So we thought we'd put together a little guide to help you figure out what bodystyle and trim level of Miata is right for you. How do you like the wind in your hair? If you're someone who loves soaking up the sun and having the wind blow through your hair, or lack thereof, there's no replacement for the soft-top Miata. The manual folding mechanism will get you out into the fresh air faster than virtually any other convertible, and it will go back up just as easily when the rain comes. Raising and lowering it is quick and easy, and can be done with one hand from the driver's seat. And with the top down, you'll be greeted by breeze from virtually every direction, and an airy, unencumbered feeling that only comes with a full convertible. However, if you prefer to keep your hair in place and just get some sun, the RF is the better choice. The retractable targa top still descends and reemerges quickly, taking just 13 seconds either way. Keeping the windows up with the targa stowed will allow in plenty of sun, but will keep wind to a minimum. But when the windows drop, you'll still get a healthy dose of airflow. It still doesn't feel as open as the soft top, though, since you'll be able to catch the fastback pillar out of the corner of your eye. But if you value protection over airflow, that won't be an issue. View 11 Photos Does your Miata need to be a daily driver and occasional road tripper? While many Miatas will be weekend toys, one of the appealing things about them is that they're reliable enough and have just enough cargo space that they can serve as an everyday vehicle. For people who want to use a Miata as a daily commuter, and even take it on road trips, we would recommend an RF with the Grand Touring trim, as seen above. Although it still isn't a quiet car in the grand scheme of things, the RF's solid top makes it more livable for highway stints both short and long. The Grand Touring trim comes recommended for these purposes for a couple of reasons. Foremost is the more forgiving suspension shared between it and the base-level Sport.

2017 Mazda Model Year Preview and Updates

Driving Matters, Mazda's marketing pitch, certainly resonates with enthusiasts, although may not be relevant with the increasing number of drivers engaged in texting while steering. Regardless of that disconnect, for drivers Mazda brings to market the long-awaited Miata coupe in Retractable Fastback (RF) form, pictured above. And for those wanting/needing a new crossover, Mazda redesigns its well-received CX-5. MAZDA3: Mazda's compact sedan and hatch receive a revised front end and tweaked rear. Inside, an upgraded interior with more storage space, improved sound proofing and materials round out the enhancements. On the road, all trim levels receive Mazda's G-Vectoring Control for enhanced handling and stability. MAZDA6: G-Vectoring Control is standard across all trims. Inside, improved sound insulation, new tech (including traffic sign recognition), and available Nappa leather takes an already upscale environment a few steps further into near-luxury. MAZDA MX-5 MIATA: The RF (Retractable Fastback) is the biggest news, as it serves as the answer to the long-awaited Miata coupe. Club models receive Blind Spot Monitoring and Cross-Traffic Alert – presumably helpful when the top is up. And the RF Launch Edition (1,000 examples) delivers a Nappa leather interior and hand-painted black top. The package is further embellished by Mazda's choice of Machine Gray metallic exterior color. MAZDA CX-3: Mazda's subcompact crossover receives minor updates. The Touring trim gets 18-inch alloy wheels, while the upmarket Grand Touring's available i-ACTIVSENSE is reduced in price. MAZDA CX-5: Mazda's compact crossover is all-new and on Mazda showrooms this spring as a 2017 model. Of particular interest to diesel fans is the introduction later in the year of Mazda's SKYACTIV-D 2.2 clean diesel, which arrives just in time for your Volkswagen buyback. MAZDA CX-9: Mazda's largest crossover is unchanged for 2017.