2019 Mazda Mx-5 Miata Grand Touring on 2040-cars

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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Perk up your Mazda Miata with BBR's new 248-horsepower turbo kit

For three decades, enthusiasts have argued whether the Mazda MX-5 Miata needs more power. For its part, Mazda seems fine with leaving the Miata as is, even reducing the horsepower from the third- to fourth-generation models, though the car lost a little weight. That's where tuners like BBR in the UK and Flyin' Miata here in the US step in, offering aftermarket solutions for those that crave a little more grunt. BBR announced today that its new 248-horsepower Stage 1 turbo kit is ready and waiting for the new 2.0-liter-powered ND Miatas, including the new Miata RF. BBR's first Miata turbo kit was released all the way back in 1990. Since then, the shop has been tuning and honing its craft, releasing ever-more potent variations its comprehensive power kit. This new version, like the previous ones, focuses not only on adding more power but maintaining the level of drivability and refinement you expect from all Miatas. The Mazda electronic safety features are retained, and the team is working on CARB emissions approval. That said, with BBR tune an ND Miata will hit 60 mph in just 5.0 seconds, roughly two seconds quicker than stock. To get the peak 248 horsepower and 236 lb-ft of torque, BBR does more than simply slap on a big turbo. In 2014, BBR began using a Mazda3 as a development vehicle in preparation for the new Miata's launch. A twin-scroll turbocharger is mounted onto a custom cast-iron manifold. A front-mounted aluminum intercooler keep things cool and doesn't require cutting up the bodywork. The engine breathes in through a K&N air filter and exhales through a stainless steel downpipe. The whole thing is controlled by BBR's Starchip / EcuTek RaceRom ECU software package. Other upgrades include silicone turbo pipes, an aluminum battery tray, a recirculating piston type dump valve, a carbon-fiber heat shield, and stainless steel oil and water lines. BBR is offering extended warranties from 12 to 36 months. In the US, the sole distributor is Flyin' Miata in Colorado. At $5,695, it's not a cheap proposition, but it is less expensive than one of Flyin' Miata's V8 swap kits. Less expensive (and less potent) performance kits are also available. Related Video: News Source: BBR Aftermarket Mazda Convertible Performance turbo tuner tuning

Cars most likely to be involved in accidents

Data from Insurify shows which models have the most accident-prone drivers behind the wheel. It also shows the proportion of the drivers of said vehicles with an at-fault accident on record in the past seven years, based on Insurify’s analysis of over 4 million car insurance applications. For reference, the national average is 10.78%, and each of these vehiclesÂ’ drivers represent a statistically significant increase over that. Now, it would be easy to infer that these cars are dangerous, but such is not necessarily the case. Remember, drivers cause accidents, not cars. These just happen to be the cars that accident-prone drivers drive. YouÂ’ll notice that many are mainstream, affordable cars, often with decent crash ratings. Also keep in mind that vehicle accidents are up since the beginning of the pandemic, so no matter what you drive, please drive safely. 10. Hyundai Ioniq This affordable, electrified vehicle platform sneaks into this list with 14.45% of drivers with a recent at-fault accident on record. 9. Lexus CT Another hybrid, this Prius-powered Lexus beats the national average at 14.57%. 8. Toyota Prius V Yet another hybrid, the larger but discontinued member of the Prius family sees 14.72% of its drivers with recent accidents. 7. Mazda CX-3 The Mazda CX-3, which is discontinued for the 2022 model year, sees the accident-prone making up 14.9% of its drivers. 6. Infiniti Q60 The second and final luxury car on this list has more accident-prone drivers than average, at 14.93%. 5. Subaru Impreza The first of two Subarus on this list has 15.1% of drivers with recent accidents on record. 4. Hyundai Genesis Coupe The Genesis Coupe was only on the market for a brief span before it was discontinued and Genesis spun off into its own luxury brand. That said, it too beats the national average for accidents, at 15.29%. 3. Subaru WRX Despite its standard all-wheel drive, the boy-racer WRX has 15.44% of drivers with a prior accident in the last seven years. 2. Kia Stinger We love the Kia Stinger, and had great luck with our long-termer that graced the Autoblog garage for a year. That said, 15.75% of its drivers represent have a recent accident on record. 1. Scion FR-S This fun two-seater attracts the most accident prone drivers, with 15.87% with recent at-fault crashes. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.