2016 Mazda Mx-5 Miata on 2040-cars

Auto blog

Mazda Miata 25th anniversary display is roadster heaven on Earth

As part of the celebration of the 25th anniversary of the MX-5 Miata, Mazda has put together a rather large display at its New York Auto Show booth, showing off significant models from the diminutive roadsters history.
The display represents a healthy split of volume models, with cars 14, 15 and 17 sitting alongside cars 500,000 and 700,000. There are also more than a few concept cars in the offering, such as the Super20 Concept we drove a few years back, as well as older offerings, like the Club Racer concept from the 1989 Chicago Auto Show, the M-Speedster from the 1995 Chicago show and the M Coupe from the 1996 New York Auto Show.
We've put together a gallery of images of the historical Miata display, which you can view above. Take a look and then let us know which of Mazda's awesome roadsters is your favorite.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda rotary engine returns in 2020 as an EV range-extender

It's really, truly, finally happening, folks. The rotary engine is coming back. And just as the many rumors, patents, and even a Mazda2 prototype suggested, it will return as a range extender for an electric car. The news comes from an official announcement from Mazda itself. We won't have long to wait, either, as the rotary-supported EV is slated to go on sale in 2020. It will be one of two electric vehicles available, the other being fully electric. Mazda also mentions that the rotary powertrain is small enough to fit "shared packaging layouts." It's a possibility that these two vehicles are variations on the same model, similar to the Hyundai Ioniq and Honda Clarity. Mazda further notes that the rotary engine will also be able to run on liquified petroleum gas, citing the engine's ability to handle gaseous fuels. This has us wondering if Mazda will offer compatibility with other fuels at some point. Hydrogen could be a good choice for California, and Mazda has had a number of hydrogen-powered rotary-engine vehicles in the past. Propane compatibility could be popular in other regions. Mazda didn't say anything else specific about the vehicle besides highlighting the rotary engine's high power output with a small package and smooth operation. It also mentioned that the range-extended car could be used as a source of electricity when the power grid is down. We're sure to learn more as we near the car's 2020 launch date. Related Video: