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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Goodwood Festival of Speed celebrating Mazda this year [w/video]

Mazda gets to wear the crown and sash as the doubly honored marque for the Goodwood Festival of Speed this year. The Japanese brand will be the focus of the Central Feature, the sculpture that sits outside Goodwood House, and its race cars will be the focus on the lawn, where there will be at least one representative from "every era of Mazda's motor sport achievement." The theme for this year's event is "Flat-out and fearless: racing on the edge." The showcase, of course, will be the 700-horsepower, rotary-engined 787B that won the 24 Hours of Le Mans in 1991. It will run up the 1.6-mile Hillclimb while a Mazda challenger from the World Rally Championship runs the Forest Rally Stage, joining Andros Trophy ice racing and sportscar racing Mazdas. The festival happens from June 25-28 this year, and there's a press release with more details down below the video recap from 2014 and Mazda 787B Le Mans lap. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Le Mans-winning 787B to headline fantastic Mazda line-up at FoS 2015 Feb 18, 2015 -- Mazda is the only Japanese manufacturer to have won the world's most prestigious motor race – the Le Mans 24 Hours – and the victorious rotary-engined 787B, with its distinctive sound, is certain to be a crowd favourite as it winds its way up Goodwood's iconic 1.16-mile Hillclimb at the Festival of Speed this year. The 787B is part of a fabulous collection of racing and road machines that will be brought to the Festival by Mazda, in the year in which the company is also being honoured by the iconic Central Feature outside Goodwood House. Further motor sport success has been achieved in touring cars, the World Rally Championship, Andros Trophy ice racing and sportscar competition in the USA – in which Mazda's pioneering SKYACTIV-D turbodiesel technology is breaking new ground currently. In fact, every era of Mazda's motor sport achievement will be marked by some incredible competition cars both on the Hillclimb and the Forest Rally Stage as we celebrate the FoS theme 'Flat-out and fearless; racing on the edge'. The Moving Motor Show on June 25, will also showcase many of the key models from Mazda's current range.

2016 Mazda CX-3 scores 29/35 mpg EPA ratings

Looking for a subcompact crossover that won't cost you too much at the pumps? Your best bet is now the new Mazda CX-3, according to fuel economy figures released by the EPA. Mazda's new baby crossover has been rated by the US government agency at 29 miles per gallon in the city, 35 on the highway, and 31 on the combined cycle. That's in front-drive spec, giving the CX-3 better fuel economy than anything else in its class (at least, that is, with an automatic transmission.) Option it with all-wheel drive and you'll take a slight penalty at 27 mpg in the city, 32 on the highway, and 29 combined. According to Mazda that still "makes it among the most fuel-efficient all-wheel-drive vehicles available in the US." Whichever drivetrain option you go for, the CX-3 packs a 2.0-liter inline-four with direct injection (Skyactiv-G in Mazda-speak) good for 146 horsepower and just as much torque, mated to a six-speed automatic transmission. The first examples will begin reaching American showrooms later this summer. Related Video: 2016 Mazda CX-3 Scores Class-Leading[1] EPA Fuel Economy Ratings - New Subcompact Mazda Crossover Has EPA-Estimated Fuel Economy of Up to 35 MPG Highway - IRVINE, Calif., June 8, 2015 /PRNewswire/ -- The all-new 2016 Mazda CX-3 subcompact crossover utility vehicle has been rated with an EPA-estimated fuel economy as high as 29 mpg city/35 mpg highway[2], which positions CX-3's fuel economy as class-leading1 among all 2015 and 2016 subcompact crossover utility vehicles. As Mazda's first foray into the quickly burgeoning subcompact crossover class of vehicles, CX-3 provides those seeking a purposeful, stylish and sporty vehicle option that bucks convention. CX-3 offers standard keyless ignition and backup camera, and is available with features that are unrivalled in its class like Mazda Radar Cruise Control, adaptive LED headlights and Mazda's signature driving experience. Front-wheel-drive models have EPA-estimated fuel economy of 29 mpg city/35 mpg highway/31 mpg combined, while models equipped with Mazda's predictive i-ACTIV AWD have EPA-estimated fuel economy of 27 mpg city/32 mpg highway/29 mpg combined. That makes it among the most-efficient all-wheel-drive vehicles available in the U.S. "SKYACTIV Technology means we don't have to compromise when it comes to performance, efficiency and fun-to-drive dynamics," said Jim O'Sullivan, president and CEO, Mazda North American Operations.