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First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Watch what happens inside a rotary engine

Since it looks like Mazda may very well revive the Wankel rotary engine as a range extender for electric cars, there's no better time to become reacquainted with the quirky internal-combustion engine. And there's hardly a better way to become reacquainted than by peering into a running rotary engine, which you can do with the video above. The video comes to us from the YouTube channel Warped Perception. The channel has already shown what happens inside a conventional internal-combustion piston engine by putting a clear cylinder head on top of a flathead engine. This new video shows off the rotary engine by adding a clear side to a tiny model-airplane engine, something that we weren't aware existed and are glad to know about now. Despite the tiny size, the engine is functionally almost exactly like the bigger versions you'll find in Mazdas from about 1967 to 2012. It has intake and exhaust ports on the edges of the rotor housing, and the triangular rotor swings about in a peanut-shaped housing. For maximum effect, jump to right around the 7:40 timestamp. This is the point at which a bit of acetylene is added to the air-fuel mix for a brighter flame. It's at this point that you can really see when the mixture combusts and how the pressure of the flame pushes the rotor to produce rotational motion. Each stage of the video does slow things down to make everything as clear as possible. Even if you already knew how rotary engines worked, it's still fascinating to watch, first because it's something you don't get to see usually, and also because of the engine's elegant simplicity. Related Video: Image Credit: YouTube / Warped Perception Weird Car News Mazda Technology Videos rotary rotary engine