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2016 Mazda MX-5 Miata Club and Launch Edition unveiled

If you haven't been tempted enough already to place your order for a new 2016 Mazda MX-5 Miata, the Japanese automaker is sweetening the deal even further at the New York Auto Show this week with the debut of two new editions. Most enticing is the arrival of the new Club edition (pictured above), which brings with it a number of upgrades to Mazda's latest roadster. The MX-5 Miata Club comes with 17-inch gunmetal alloys, a limited-slip differential, Bilstein shocks, tower brace and a new spoilers front and rear. That is, when equipped with the six-speed manual. (The automatic is still available as well, but does without the diff, shocks and brace.) Buyers will even be able to upgrade to BBS alloys of the same size, Brembo front brakes and the aero kit previewed by the MX-5 Global Cup racer in Chicago. The Mazda Connect infotainment system comes standard, with seven-inch touchscreen, satellite radio, nine-speaker Bose audio... the works. The Club edition isn't the only new Miata being launched in Manhattan this week, though: so is the Launch Edition. Offered to the first 1,000 customers who place their orders for a new Miata in the US, the MX-5 Launch Edition is based on the Grand Touring trim level and comes in an exclusive combination of Soul Red paint with a tan leather interior. It even comes with a few do-dads to go along with it. Mazda is taking deposits of $500 for those first 1,000 units at www.longlivetheroadster.com, and details of both these upgraded Miatas can be found in the press releases below. Related Video: 2016 MAZDA MX-5 MIATA CLUB MAKES WORLD DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW - Performance-focused MX-5 Club has trim level-exclusive Bilstein suspension, limited-slip differential - NEW YORK (April 1, 2015) – Mazda North American Operations (MNAO) today introduced the 2016 Mazda MX-5 Miata Club at the New York International Auto Show, marking the world debut of the North American-focused Club model. Lighter, smaller, quicker and more nimble than its predecessor, MX-5 has adopted Mazda's full suite of SKYACTIV Technology and KODO-Soul of Motion design. In the process, MX-5 has shed approximately 150 pounds from its predecessor, with a curb weight of 2,332 lbs. when equipped with SKYACTIV-MT six-speed manual transmission (2,381 lbs. with the six-speed automatic transmission).

Full 2016 Mazda MX-5 Miata pricing released

Take heart, roadster fans. The first 2016 Mazda MX-5 Miatas due for the US are now in production. To go along with that milestone, the Japanese automaker has finally released full pricing for the fourth-generation Miata. As previously revealed, the 2016 Miata in the base Sport trim starts at $24,915 (plus $820 destination), and for that outlay buyers get a 2.0-liter four-cylinder making 155 horsepower and 148 pound-feet of torque that's matched to a six-speed manual. The convertible comes standard with features like LED lighting and a Bluetooth-equipped audio system. For $1,075 more on all models, customers can spec a six-speed automatic gearbox, and keyless entry is another $130 but standard with the auto 'box. One rung up is the Club trim for $28,600, and it improves things with 17-inch wheels, a more aggressive body kit and a seven-inch touchscreen infotainment system. Order the manual trans, and the roadster gets a limited-slip differential, Bilstein dampers and a shock-tower brace. There's also a $3,400 package to make this version of the convertible even sportier with 17-inch BBS wheels, Brembo front brakes, side sill extensions and a rear bumper skirt. Among the regular trims, the top rung is the Grand Touring for $30,065 that adds luxuries like heated, leather seats, automatic climate control, rain-sensing wipers, and adaptive headlights. Mazda's i-Activesense is also standard and includes blind spot monitoring, rear cross-traffic alert and lane-departure warning. Finally, there's the Launch Edition, which is limited to 1,000 units, and it sells for $30,495 (or $31,570 for an automatic). All of them come in an exclusive combo of Soul Red with Sport Tan leather, and buyers get all of the Grand Touring's kit, plus standard keyless entry. The order site for these special roadsters opens on May 5, but hopefuls can pre-register now for a reminder. The first 2016 Miatas should hit dealers in late summer. That should provide some time for top down driving fun before it gets too cold. Related Video: U.S.-Bound 2016 Mazda MX-5 Miata Production Kicks Off Today - Mazda Also Announces U.S. Pricing for Entire MX-5 Lineup - IRVINE, Calif. (April 20, 2015) – The wait is almost over, as North America-bound 2016 Mazda MX-5 Miata production began today, signaling the imminent arrival of the next generation of the world's most popular two-seat roadster at U.S. dealers.

Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.