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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

1993 Mazda RX-7 Retro Review | A '90s hero turns 25

Boom times build interesting cars. In the late 1980s, Japan was flush with capital, and automakers spent like the party was never going to end. Suddenly building the third-generation RX-7 — the world's most advanced twin-turbo rotary sports car — seemed like the most natural thing a small car company hailing from Hiroshima could do. On this side of the Pacific, however, there was no context for the sudden influx of unusually tricked-out Japanese hardware flooding American dealerships. And none of the Japanese sports cars of the era was more unusual than the FD-generation Mazda RX-7, imported from 1993 to 1995 (and continuing on in Japan until 2002). Although the island nation's economy was headed on a downward spiral by the end of 1990, Mazda was in no position to pull back and walk away from the development dollars that had already been spent on its latest RX-7. As a result, Americans were able to briefly bask in the glow of one of the most unique engineering experiments ever unleashed on unsuspecting buyers. For its time, the Mazda RX-7 was a spaceship. With fluid lines that screamed "exotic," it joined the NSX in showing that supercars didn't have to have European blue blood running in their cooling systems to elegantly snag eyeballs. The twin-rotor, 1.3-liter 13B-REW situated behind the RX-7's front axle revved all the way to 8,000 rpm on its quest to produce 255 horsepower and 217 pound-feet of torque, with a pair of sequential turbos handing boost duties back and forth around the 4,500 rpm mark. A five-speed manual gearbox was standard with the FD (a four-speed automatic was optional), as was a curb weight in the neighborhood of 2,800 pounds — nearly 500 lbs less than the contemporary Toyota Supra. Significant figures for the era, to be sure. While they might pale in comparison to the average sports car today, slide into the RX-7's cockpit and drive the car, rather than just crunch the numbers. You'll quickly discover what can be accomplished when the company that engineered the Miata pulls a full John Hammond and "spares no expense" developing a world-beating sports car platform. The 1993 Mazda RX-7 I've been loaned from Mazda's classic collection is an R1 car, which means tighter suspension tuning, a few cosmetic upgrades, and a Competition Yellow paint job.

Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.