2012 Mazda Mx-5 Prht Six Speed Grand Touring on 2040-cars

Auto blog

First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

California adapts ZEV mandate with PHEVs for smaller automakers

California is the nation's largest market for zero-emissions vehicles with over 100,000 of them estimated to be on the roads there. The state's goal is to keep that number growing every year. To that end, the California Air Resources Board is now tweaking its rules in a way that might not boost ZEVs but could mean more plug-in hybrids for the Golden State. Jaguar Land Rover, Mazda, Mitsubishi, Subaru, and Volvo asked for an exemption to the state's zero-emissions vehicle mandate last year due to their relatively small development budgets compared to larger automakers. CARB denied their request but did craft a compromise, according to Automotive News. Rather than being required to offer a ZEV in the state, companies with an annual global revenue of less than $40 billion, like those in this group, may instead sell plug-in hybrids to earn ZEV credits. The companies aren't completely off the hook, though. If these plug-in hybrids don't earn enough credits, the corporations must buy them on the market to make up the difference. Automakers with popular electric models like Nissan and Tesla have made a big business through this trading system by selling their surplus to rivals. Tesla alone pocketed $51 million in the first quarter from this part of its business, according to Automotive News. The changes to the regulations also aren't set in stone, yet. CARB is meeting in 2016 and could adjust things further at that time. Related Video: News Source: Automotive News - sub. req. via Hybrid CarsImage Credit: Justin Sullivan / Getty Images Government/Legal Green Jaguar Land Rover Mazda Mitsubishi Subaru Volvo Emissions Electric Hybrid California zev credits zero emissions vehicle

Mazda2 with extended-range hybrid rotary tech shown

Every story dealing with a new rotary engine from Mazda lands in a different place on the matrix of possibilities between "Coming soon!" and "Never gonna happen!" In 2011 it was speculated that the rotary engineering program would be shut down with the demise of the RX-8, in 2012 the program was still alive and taking lessons from the SkyActiv engines, in August 2013 a Mazda insider said a rotary engine called 16X would be here in two years, in November the CEO said the only way we'd ever get a new rotary is if Mazda could sell 100,000 of them per year. Meaning that, for the moment, you can forget about it.
And yet, last month Mazda was putting journalists in a Mazda2 RE Range Extender, an electric car using a 0.33-liter rotary to power its lithium-ion batteries when the charge runs down. With a 75-kilowatt, 100-horsepower electric motor turning the front wheels, the Wankel generator and its 2.6-gallon gas tank living under the trunk double the range of the electric-only Mazda2 to 250 miles.
There's been talk of using a rotary to assist an alt-fuel vehicle for at least seven years, with Mazda pairing an electric motor with a rotary that ran on gas and hydrogen in a Mazda5 in 2007. Since then, almost all of those stories debating its return or demise also spoke of the oddball motor's advantages, such as compact size and ability to run on various fuels, as an aid in an unconventional powertrain.