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Toyota Yaris iA, Mazda CX-3 sales show crossover formula isn't an automatic win

While 2017 was another watershed year for crossovers, in one interesting case, a crossover had its lunch eaten by its sedan counterpart. In the past year, Toyota sold nearly 36,000 Yaris iAs, a sedan that is identical to the foreign-market Mazda2 in everything but Toyota's ugly front bumper. In the same time frame, Mazda sold just over 16,000 CX-3s, a subcompact crossover based on the Mazda2. Not only that, but the Yaris iA saw an increase of around 8,000 units over 2016, and the CX-3 sold about 2,000 fewer units than in 2016. View 29 Photos There are a few reasons this is surprising. First of course is that the crossover market is surface-of-the-sun hot right now, so much so that primarily crossover-building brand Subaru saw its best sales year ever last year. Even Mazda's other crossovers, the CX-5 and CX-9 saw better sales in 2017 than in 2016. But on paper, the CX-3 has a number of advantages compared to the Yaris iA. The CX-3 has a larger 2.0-liter four-cylinder that makes about 40 more horsepower than the 1.5-liter engine in the Toyota. Also, while the cargo area behind the rear seats in the CX-3 is about one cubic foot smaller than the iA, it has the added flexibility of being a hatchback, and thus having more capability when it comes to large, bulky items. And of course, the CX-3 is quite a shapely machine compared with the awkward, angry-looking iA. That's not to say the iA doesn't have any of its own advantages. It gets 3 more mpg in the city and 6 more on the highway than the CX-3. It also costs roughly $3,000 to $4,000 less than a CX-3 and can be found at more dealers than the Mazda. But it's still surprising that a car, especially a sedan, can outsell a mechanically very similar crossover. Apparently the formula of adding more ground clearance and plastic fenders isn't foolproof. Then again, maybe it's not such a big deal to Mazda, since the CX-3's total sales were just over a tenth that of the Mazda CX-5. Related Video:

Mazda helps coronavirus fight with free oil changes for all healthcare workers

During the hard times caused by the coronavirus pandemic, automakers are helping any way they can, big or small. Mazda is one of those offering support specifically for the nation's healthcare workers who are risking their own lives in order to save others. Mazda calls it the Essential Car Care Program (ECCP), and it offers free upkeep to any healthcare workers with a car, not just a Mazda. Through the ECCP,  Mazda is offering healthcare workers free oil changes and "enhanced cleaning services." The program begins April 16, 2020, and will run through select participating dealerships. To repeat, this is not only for people who drive Mazdas, it's for anybody working in healthcare. Mazda says it is "available for most makes and models from other manufacturers," excluding exotics, classic cars, off-road vehicles, and vehicles that take more than eight quarts of oil. The offer is available for service on one car per program period. The program, for which Mazda will donate a minimum of $5 million, was inspired by Mazda dealerships that independently offered similar perks to local healthcare workers. Those eligible for free services include anybody who works at the following facilities:   Hospitals, urgent care, surgical centers, birth centers Healthcare providers, doctor offices, medical clinics, medical offices, medical centers, medical facilities, health systems Mental health providers, addiction treatment centers Assisted living, long-term care facilities, nursing homes, hospice homes, adult care homes, home health agencies Public health agencies Medical laboratory and research centers Medical equipment providers Orthopedic and other rehabilitation centers including physical therapy and chiropractic Blood banks Telehealth providers All workers need to do is show proof of occupation, and they're in. In addition to the oil change, the enhanced vehicle cleaning will use EPA-approved cleansers on high-touch interior surfaces, as well as exterior surfaces.  The ECCP runs through May 4, 2020. Read full details on the ECCP fact sheet. Related Video:

Mazda: Penn & Teller

Mazda turned to magic to highlight its refreshed CX-5, bringing in Las Vegas staples Penn and Teller to saw the CUV in half. The glitzy spot has a very Sin City feel to it, although considering some of the ads we've seen tonight, it's short on shock value, humor and heart-tugging imagery. Have a look, though, and let us know what you think.