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Autoblog readers meet the 2016 Mazda MX-5 Miata [w/video]

Mazda dropped off a 2016 MX-5 Miata at our office this week with only two stipulations: don't break it, and don't talk about driving impressions until 3:01 AM Eastern on Monday, June 1. Easy enough. But rather than hold our notes until the embargo lifts, we decided to do something different. By now, you've no doubt read all there is to know about the 2016 Miata, including our review of the Japanese-spec car with the 1.5-liter engine that isn't coming to North America. You know it's smaller than the outgoing NC model. And you know that, at 2,332 pounds, it's nearly as light as the original. But what you, and we, didn't know, is what Miata owners think about the 2016 model. The MX-5 group is incredibly enthusiastic, and they love their cars. Hell, they love each other's cars. So we gave them an opportunity to not only get together, but to get an up-close, informal look at the ND Miata outside of an auto show, several months before it officially goes on sale. Here's what we did. Cars And Coneys Anyone who's familiar with the Woodward Dream Cruise in metro Detroit has no doubt heard of Athens Coney Island in Royal Oak, MI. It's an iconic place, known for its top-notch coney dogs, quick service, and the fact that, on pretty much any warm-weather weekend, you can find cool cars in the parking lot. We called the folks at Athens, told them about our Miata meet-up, and they were immediately on board with coneys, soda, and coffee for our gathering. We first published our meet-up info late last week, and sent the details out on our social media channels, as well. But without any formal RSVP system, we had no idea how many people would show up. And since Mother Nature decided to provide us with gray skies and chilly temperatures, we figured a lot of would-be attendees opted to bail at the last minute. Needless to say, we were surprised to see several Miatas already lined up in the Athens parking lot when we arrived with the ND at 4:40 PM, 20 minutes before the listed 5:00 start time. No one kept a formal count, but our best guess is that something like 50 or 60 cars showed up over the course of three hours. Some folks stayed the whole time, some people only stopped by for a quick cup of coffee. A couple people drove long distances to attend – a few Miatas hailing from southern Ohio, and many from western Michigan. We had a huge mix of cars, too.

Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

Mazda5 will officially die this year

We knew it was coming, but it just became a lot more official. Mazda is going to kill the closest thing to a driver-oriented people-mover when it phases out the Mazda5 MPV for model year 2016. The news was presented quietly and unremarkably, with Mazda giving its compact minivan a single-line obituary as part of an announcement recapping changes to the brand's lineup for 2016: "There are no plans at this time to bring a replacement Mazda5 to the US market beyond the 2015 model year." Despite being a critical favorite for its fun-to-drive nature and seven-seat capacity, the 5 never really resonated with consumers, representing a small percentage of Mazda's total sales. In its best sales year, 2008, only about 22,000 were sold, representing only about eight percent of the brand's sales that year. That percentage was even smaller in recent years, as the 5's sales fell into the low ten-thousands. In other Mazda news, the brand is making a number of small, subtle changes to its lineup. Almost all of them constitute new ore removed options and are available for your perusal in the attached press release. Scroll down for a look. 2016 MAZDA LINEUP: WHAT'S NEW Having launched two refreshed and two all-new models for the 2016 model year, Mazda North American Operations is keeping busy with broadening its award-winning lineup of cars and crossovers. For the 2016 model year, Mazda is keen to maintain its leadership in providing unmatched KODO—Soul of Motion design and excellent driving dynamics and democratizing advanced safety technologies like Mazda Radar Cruise Control and Smart Brake Support into even its smallest, most affordable vehicles. Mazda6 and CX-5 return for 2016 with new styling elements, interior amenities and refinement. Mazda CX-3 enters the North American market in a new, hot segment, and MX-5 Miata continues its mission to provide unadulterated driving thrills to the masses. Last but not least, Mazda3 has been repackaged for 2016. Below is a list of what's new and different with Mazda's 2016 lineup.