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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Mazda recalling 190,000 CX-7s due to rusty ball joints

UPDATE: This post has been updated with additional information from Mazda. The Basics: Mazda is recalling 190,102 Mazda CX-7 crossovers built between February 14, 2006, to May 9, 2012 – model years 2007 through 2012. The Problem: Water can sneak in between the suspension ball joint fittings. If snow and road salt are common in your neck of the woods, the joints can corrode and separate from the lower control arms. That's bad if you enjoy steering your CX-7. According to Mazda, owners of affected models may notice a rattle from the front suspension due to the loose ball joint in the lower control arm fitting. Mazda describes separation of the ball joint and control arm as a "worst case" scenario "after extended operation in such condition." Injuries/Deaths: It's unknown if the rusting issue has led to any crashes, injuries, or deaths. Autoblog has a call into Mazda for additional details and will update this post with any new information. There have been no reports of accidents, injuries, or fatalities related to this recall. The Fix: Owners should report to their local Mazda service center, where techs will replace the both front lower control arms. Any work done is free of charge. If you own one: Mazda will perform some automotive triage with this recall, focusing on CX-7s that have had the longest exposure to salt and are most likely to suffer control arm separation first. Owners of 2007s and 2008s come first, followed by 2009 through 2011 models. Mazda will also focus on vehicles registered in states where snow and road salt are most common – Connecticut, Delaware, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Wisconsin, and Washington, D.C. If you live in a more temperate region or own a 2012 CX-7, Mazda will perform recall work as "parts are available." Owners can contact Mazda customer service at 1-800-222-5500 for additional info. Recall notices should hit the mail around October 10th. Related Video: Featured Gallery 2011 Mazda CX-7: Review View 21 Photos News Source: NHTSAImage Credit: Copyright 2016 AOL Recalls Mazda Crossover mazda cx-7

Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.